How Smooth Is Amazon Silk?

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

At's (Nasdaq: AMZN  ) press event yesterday, the new Kindles took center stage. An underappreciated innovation that the company announced was its new mobile Web browser, Amazon Silk.

Amazon CEO Jeff Bezos introduced the new browser alongside the hardware, but most onlookers were probably too excited about the feature presentation to pay much mind to Silk. The company is calling it a "split browser," since it divvies up the computing workload between the local processor and Amazon's Elastic Compute Cloud, or EC2, service. Bezos added, "When you use Silk -- without thinking about it or doing anything explicit -- you're calling on the raw computational horsepower of Amazon EC2 to accelerate your Web browsing."

Silk is "cloud-accelerated" by Amazon Web Services and has the potential to drastically reduce load times. EC2 will assist with file compression, page caching, and local file storage in what Amazon has dubbed "Dynamic Split Browsing." The browser will also intuitively learn aggregate user behaviors and attempt to predict what content is relevant in order to begin preloading pages before you even click them.

The approach itself isn't entirely novel, as Opera has been using a similar approach with its browsers for years. However, Silk's implementation will probably see far better performance improvements since Amazon is such a massive cloud player compared with Opera, a small Norwegian company with 700 employees. Scores of websites already use AWS's Web hosting services, so there's a decent chance any site you visit is already storing data on Amazon servers, making it a snap to serve it up to Silk users.

Silk won't rely entirely on EC2 and can process everything locally when needed, so when Amazon runs into the occasional outage, Silk won't be left high and dry. It's even built upon the same WebKit browser engine that Apple (Nasdaq: AAPL  ) and Google (Nasdaq: GOOG  ) use for Safari and Chrome.

The end result is that pages will load much faster and battery life will be extended since the local CPU can take it easy. On its own, Silk is unlikely to make or break the Kindle Fire for anyone, but it is one of the ways that the tablet has differentiated itself from its Android brethren and puts Apple and Google under the gun to consider revamping their mobile-browser technology.

Fool contributor Evan Niu owns shares of Apple and, but he holds no other position in any company mentioned. Check out his holdings and a short bio. The Motley Fool owns shares of Apple and Google. Motley Fool newsletter services have recommended buying shares of Google,, and Apple and creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (0) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1562080, ~/Articles/ArticleHandler.aspx, 10/21/2016 9:31:07 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 12 hours ago Sponsored by:
DOW 18,162.35 -40.27 0.00%
S&P 500 2,141.34 -2.95 0.00%
NASD 5,241.83 0.00 0.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/20/2016 4:00 PM
AAPL $117.06 Down +0.00 +0.00%
Apple CAPS Rating: ****
AMZN $810.32 Down +0.00 +0.00% CAPS Rating: ****
GOOGL $821.63 Down +0.00 +0.00%
Alphabet (A shares… CAPS Rating: *****