China's leading search engine is firing four employees -- and three of them have been arrested by local police -- for allegedly taking bribes to delete message board posts.
The scandal broke over the weekend on reports that some users of Baidu Postbar were paying to have forum posts deleted. This isn't the first time that this has happened, but it's the first time that police and actual arrests are involved.
The easy response would be to simply nix the forum. Everyone knows that monetizing a discussion board is a tedious uphill battle. Regulars don't click on ads -- something that Facebook
However, Baidu's growing number of online destinations serve a broader purpose than simply turning a profit. Baidu wants to make sure that it's always close whenever someone is seeking out something online, and providing engaging websites outside of its namesake search hub is a great way to make that happen.
The market doesn't seem to care about the development. Baidu's stock opened higher and was trading nearly 5% higher halfway through the trading day. It only helps that Chinese portal Sohu.com
A key plus for Baidu -- unlike Sohu.com and Baidu mobile search partner SINA
Baidu's latest quarterly report saw revenue and earnings soaring 60% and 70%, respectively. Sure, there was a beneficial effective tax rate propping up Baidu's profitability, but it's still the undisputed dot-com darling in China. Letting its Postbar users and employees know that it won't tolerate illegal behavior -- even to the point of proactively alerting the authorities -- will help keep Baidu at the top.
Bullish on Baidu
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