For all there is to like about Google's (NASDAQ:GOOGL) Apps alternative to Microsoft's (NASDAQ:MSFT) Office suite, Gmail compares poorly to Outlook when it comes to managing tasks and projects.

Gmail adherents will counter -- rightly -- that they've a choice of any number of third-party task managers, including Remember The Milk and Toodledo. Nevertheless, I find it weird that Gmail's relatively obtuse alternative is tucked away in a hidden tab. Ignoring this space has encouraged up-and-comers to seek gains from pairing task management and social collaboration tools.

Take Jive Software (NASDAQ:JIVE), which recently purchased team task manager Producteev1 for an undisclosed sum. Facebook (NASDAQ:FB) co-founder Dustin Moskovitz and developer Justin Rosenstein have created a similar system called Asana2 while salesforce.com (NYSE:CRM) has Do.com. Why isn't Google taking this market more seriously? Find out more in the video below.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google and Salesforce.com at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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