When asked if it's more important to have good strategy or good execution, business consultant Roger Martin doesn't directly answer the question. In this video, he explains why instead it's important to have corporate decision-makers executing intelligent decisions based on defined strategy.

To watch the full interview with Roger Martin, click here.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.