Microsoft's Bing Redesign Still Won't Help It Compete With Google

Software giant Microsoft's (NASDAQ: MSFT  ) foray into search has been a flop so far.

However, in true Microsoft form, the company still remains determined that it can eventually erode some of search powerhouse Google's (NASDAQ: GOOGL  ) utter dominance of this multibillion-dollar industry. Whether this idea's actually in touch with reality is apparently beside the point.

Microsoft recently launched the next phase of its search onslaught by totally redesigning its Bing search engine in hopes of appealing more to consumers. And while the new design might be pretty slick, the question remains whether this is the right course for Microsoft and its investors. Will Bing ever develop into the profit driver Microsoft has long hoped it could be? Probably not, argues tech and telecom analyst Andrew Tonner in the following video.

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  • Report this Comment On September 21, 2013, at 1:57 PM, don1941t wrote:

    uh .. Andy ... can I call you Andy? ... It's aQuantive, not whatever you said. Please do some research so you can at least bash correctly.

    http://www.bing.com/search?q=aquantive

  • Report this Comment On September 21, 2013, at 3:09 PM, scottfool2010 wrote:

    I agree that just a redesign of Bing won't get the Online Services Group to gain marketshare from Google or be profitable (even though the re-design looks pretty darn good), but I think you're overlooking the bigger point. As Microsoft rolls out Windows 8.1 on PC's and tablets, a version with the same UI (and Bing) on Xbox One and ships more Windows 8/Blue phones - they are bound to gain marketshare with Bing, simply because it is a built-in live tile on the home screen. There are many built-in apps besides search (ie. news, business, sports, weather, travel, food, etc...), which will help them increase their share of search. I'm sure you listened to the Microsoft analysts call this week, where Steve Ballmer quoted the statistic of how much greater share of search they get, when they pre-install Bing on a Windows device. I forget the exact %, but it was something like 60%. Windows 8 was a disaster, but Win 8.1 looks much better and I'm sure Win 8.2 or Win 9 will be better still. The point being that eventually Microsoft will migrate a billion PC users to the modern UI and undoubtedly they will also eventually ship 100's of millions or perhaps a billion mobile/tablet devices over the next few years. As they march down this path, Bing most certainly will gain marketshare against both Google and Yahoo and become profitable for the company. It may not happen in 6 months, but it most certainly will happen in the next 12-36 months.

  • Report this Comment On September 21, 2013, at 8:14 PM, Showflash wrote:

    I think scottfool2010 is down right cute. 100% a shareholder, who is ignorant of the technologies stolen...but has every reason to believe in lil Billy Gates, the head crook. I've never seen a person stuck so far up Microsoft's petutie.

    Scott, there are tens of millions of us that were on the Internet using Unix/Linux when it was Darpa.net and Mil.net, long before the Internet, and during that entire time all we saw was Microsoft manipulate courts, and rip off other corp's technologies. We saw those companies go down as Microsoft bundled app after app with their OS to steal market share. Well, it's somebody elses turn now Scottie.

    There is NO WAY we will support anything that Microsoft does to the day we die.

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