You know how Walt Disney (DIS -1.45%) is using the superhero team The Avengers to build out a wider Marvel movie universe? 21st Century Fox (FOX) wants to do the same with the Marvel characters to which it owns the film rights, says Fool contributor Tim Beyers in the following video.
Consultant and longtime comic-book writer Mark Millar, perhaps best known as the co-creator of the Kick Ass franchise, recently told Crave that the Fantastic Four and X-Men exist in the same cinematic universe, implying that there could be crossovers between the teams in future films.
A more expansive cinematic universe would allow Fox to create its own blend of superhero epic -- a studio-specific take on The Avengers, if you will, but from the perspective of the X-Men and the Fantastic Four, Tim says.
Therein lies the irony: Avengers vs. X-Men isn't just the name of last year's Marvel Comics mega-crossover event. Rather, it's an apt descriptor for a cinematic civil war among Marvel characters, with billions in global box-office receipts at stake. How can you profit from the conflict? Tim offers some ideas in the video, so please click to watch now.
