Electronic cigarettes are expected to quickly reach the multi-billion-dollar mark in sales. What will it take to win over this fast-growing segment?

Technology will be the key as the various tobacco companies seek ways to differentiate themselves.

At the recent CES Unveiled in New York City, Motley Fool analyst Rex Moore spoke with Cheryl Zukowski of Reynolds American (NYSE:RAI) about the company's VUSE Digital Vapor Cigarette, and what sets it apart from the competition.

Rex Moore has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.