OK, so some of us investing types have always suspected Heelys
Dubbed the Gamer, these sportin' shoes are designed to emulate a Microsoft
The footwear (fadwear?) market is really something else these days. I mean, for goodness' sake, I still can't buy the idea that Crocs
Yesterday afternoon, we had a mighty big laugh about the Gamer. My cube neighbors here at Fool HQ chimed in: Katrina Chan came up with some excellent theories on her Motley Fool CAPS blog as to what Heelys management might have bounced around as ideas for the bizarre footwear department, and Kristin Graham suggested the stock should have gone down, not up, on this product unveiling.
A two-trick pony is little help when you're dealing with finite fads, and while I believe video game popularity is a lasting trend, the Heelys Gamer doesn't even look like it'll reach the status of Pet Rocks. Unlike original Heelys, which allow kids to roll around on the wheels in the heels, the Heelys Gamer doesn't actually do anything. Since when is a shoe in any way related to a video game controller? Suffice it to say, I suspect the Gamer won't do much for Heelys' business, either.
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