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As the stock market has turned downward again, many investors are scurrying to protect their portfolios. The protection that investors are buying, though, comes at the highest price ever -- and as a result, many are taking their portfolios in exactly the wrong direction.

Getting the timing wrong again
Back in April, everything looked great for stocks. The market had rallied strongly for more than a year, and there were some signs that the economy was starting to get moving again. After months of skepticism, retail investors finally returned to the market, putting billions of dollars back into U.S. stock mutual funds.

Yet looking back, that was the time when investors should have been rebalancing out of stocks. With the S&P having risen as much as 80% from its March 2009 lows, investors who had a 50/50 asset allocation to stocks and bonds at the bottom of the market could have seen their stock allocations rise to 60% or more. In other words, without doing anything more than just sitting on their investments, they were taking much greater risk than they may have believed.

Conversely, now the market has corrected by more than 10% from those April highs. But are investors clamoring to buy cheap stocks? Nope. Investors are again flocking to the top performance of bonds. However, with long Treasuries having risen more than 20% since the beginning of the year, versus a 5% drop in stocks, those who rebalanced at the end of 2009 are starting to see a disproportionate emphasis on bonds -- even if they haven't added more money to their bond positions.

Buy what's cheap
If you treat the stock market like you do the shopping mall, you'll see your performance improve dramatically. Instead of chasing after the highest-priced hot-ticket items, waiting for clearance sales on investments can save you a bundle. Right now, that means reducing your bond exposure in favor of getting your stock allocations back to where they belong in order to meet your long-term investing goals.

Rebalancing can also work across different kinds of stocks. For example, consider how various types of stocks have performed so far this year, with the S&P down around 5%:

  • Thanks to the European crisis, big-economy foreign stocks have fallen more sharply, down 7%. But emerging markets have held their own and are roughly unchanged for the year.
  • Among sectors of the market, defensive stocks like telecom and consumer-oriented stocks have held their own quite well. Tech and energy stocks, on the other hand, have fallen off a cliff and are down double-digit percentages for the year.

Rebalancing also involves moving your stock money around to take advantage of temporary bargains. Sure, many have looked to the power of dividends as a justification for pushing up the prices of Windstream (NYSE: WIN  ) and CenturyLink (NYSE: CTL  ) despite their questionable prospects for future growth in a struggling industry. The stalwart business of candy maker Hershey (NYSE: HSY  ) has captured investors looking for stability.

Instead, though, it's a great time to look at the wreckage of bad-performing areas. ExxonMobil (NYSE: XOM  ) is near multiyear lows yet has huge potential to cash in on global growth when it resumes. Chesapeake Energy (NYSE: CHK  ) has languished as natural gas prices have stayed stubbornly low, but with clean-burning fuels seen as the future of energy, there's reason to believe shares should rebound in the long run.

Similarly, Microsoft (Nasdaq: MSFT  ) and Google (Nasdaq: GOOG  ) have suffered huge hits to their stock price, largely because of doubts about their ability to sustain past growth rates as the Internet matures. But if you've been disappointed for years at never getting to buy shares at reasonable valuations, now you have your chance.

Don't wait
Rebalancing isn't something you need to do every day. But when markets move violently, you should keep an eye on your investment exposure to make sure it doesn't get too far out of line with where you want to be. Once it does, the key is to make the tough decision to sell some of your winners to grab bargains while they last.

Scared to short the market? Learn how shorting skeptic Matt Koppenheffer discovered that short-selling can make you more money.

Tune in every Monday and Wednesday for Dan's columns on retirement, investing, and personal finance.

Fool contributor Dan Caplinger has just enough balance to ride a bike. He owns shares of Chesapeake Energy. Chesapeake Energy, Google, and Microsoft are Motley Fool Inside Value picks. Google is a Motley Fool Rule Breakers recommendation. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Chesapeake Energy, ExxonMobil, and Google. Try any of our Foolish newsletters today, free for 30 days. The Fool's disclosure policy never puts off until tomorrow what it can do today.


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  • Report this Comment On September 02, 2010, at 8:11 PM, judithjo wrote:

    Energy stocks have "fallen off a cliff?" Not MY energy stocks. They've gained and paid handsome dividends to boot. It seems that TMF has been pushing Chesapeake forever (everyone else, too), but still it languishes, and offers only a measly dividend. The dividend, however, is still better than a MMA at the local community bank. I just wonder when you think it will get off its duff and actually move up, and I wonder if I have enough time left on this Earth to wait for that move.

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Dan Caplinger
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Dan Caplinger has been a contract writer for the Motley Fool since 2006. As the Fool's Director of Investment Planning, Dan oversees much of the personal-finance and investment-planning content published daily on Fool.com. With a background as an estate-planning attorney and independent financial consultant, Dan's articles are based on more than 20 years of experience from all angles of the financial world.

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Related Tickers

10/23/2014 4:01 PM
CHK $21.79 Up +0.22 +1.02%
Chesapeake Energy CAPS Rating: ****
CTL $39.94 Down -0.15 -0.37%
CenturyLink, Inc. CAPS Rating: ***
GOOGL $553.65 Up +10.96 +2.02%
Google (A shares) CAPS Rating: ****
HSY $93.85 Down -0.34 -0.36%
The Hershey Compan… CAPS Rating: ***
MSFT $45.02 Up +0.64 +1.44%
Microsoft CAPS Rating: ***
XOM $94.11 Up +0.98 +1.05%
ExxonMobil Corp CAPS Rating: ****

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