Celsius Holdings (CELH 0.49%), a prominent player in the functional energy drink market, unveiled its first-quarter earnings on May 7. While the company exceeded analysts' expectations for diluted earnings per share (EPS), it did not meet revenue projections. Specifically, EPS was $0.27, a 108% increase from the $0.13 reported in the prior-year period, and surpassing the anticipated $0.20. However, revenue for the quarter was $355.7 million, under the projected $390.4 million but still a 37% increase from the prior-year period's $259.9 million.
| Metric | Q1 2024 | Q1 2024 Analyst Estimate | Q1 2023 | Change |
|---|---|---|---|---|
| Revenue | $355.7 million | $390.4 million | $259.9 million | 37% |
| Diluted EPS | $0.27 | $0.20 | $0.13 | 108% |
| Gross margin | 51.2% | N/A | 43.8% | 740 basis points |
Data sources: Company results from company. Analyst estimates from FactSet.
Company overview and recent focus
Celsius Holdings is known for its innovative, health-oriented energy drinks. With a strategic partnership with PepsiCo (PEP -0.50%), it has significantly expanded its distribution network and visibility. Recent efforts have emphasized product diversification, international expansions beyond its traditional markets, and reinforcing its market presence.
During the quarter, Celsius demonstrated robust growth in EPS. Its 740 basis point gross margin increase from the prior-year period came in part from lower costs for freight and raw materials.
Strategic partnerships have played a pivotal role in its efforts to enhance brand visibility and expand market reach. Celsius's alliance with PepsiCo, in particular, has facilitated access to an extensive distribution network, leading to increased shelf space and consumer access. The introduction of new product lines, including the Celsius Essentials and new flavors, has further solidified the brand's market position by helping it appeal to a broader consumer base.
Global expansion has been another area of focus, with a 43% increase in international sales showcasing the company's nascent efforts to tap into new markets. Its North America segment still accounts for more than 95% of sales. And, with recent introductions in Canada, U.K., and Ireland, and with debuts in Australia, France, and New Zealand on schedule for Q4, Celsius has plenty of room for growth.
However, Celsius faced challenges in meeting its revenue targets in Q1, an aspect investors will want to watch closely in future quarters.
Looking ahead
The company does not provide guidance numbers, but management's outlook remains positive. Its strategic partnership with PepsiCo is expected to continue playing a critical role in Celsius's growth strategy.
