Celsius

Celsius makes energy drinks and wellness beverages for active people. Its drinks offer energy, hydration, and nutrition in convenient formats. These products help consumers stay alert, recover after exercise, or replace sugary sodas.

Products and Services

• Functional Energy Drinks: Carbonated and non-carbonated beverages, 92.9% of 2025 revenue, for energy and focus.
• On-the-Go Powders: Portable energy drink powders for convenience, targeting busy or traveling consumers.
• Hydration and Wellness: Non-caffeinated hydration powders and wellness supplements for fitness and recovery.
• Alani Nu: Energy drinks, protein, and supplements, acquired in 2025, broadening appeal to wellness-focused buyers.
• Rockstar: Traditional energy drinks, acquired in 2025, expanding reach to mainstream energy drink consumers.

Growth and Expansion

• Acquired Alani Nu in April 2025, adding wellness drinks and supplements.
• Bought Rockstar from Pepsi in August 2025, entering traditional energy drink market.
• Expanded in-house manufacturing with Big Beverages acquisition in November 2024.
• Signed long-term distribution deal with Pepsi, making it the main U.S. and Canada distributor in 2025.
• Launched new hydration powders and entered Asia-Pacific and Europe, growing international sales in 2025.

What Makes Celsius Stand Out

Celsius uses a broad distribution network, including supermarkets, gyms, and online stores. Its partnership with Pepsi gives it scale and market access. The company focuses on zero-sugar, low-calorie drinks with added vitamins and amino acids.

Five Things You Need to Know

• Revenue was $2.52 billion in 2025, up 85.5% from 2024.
• North America made up 96.3% of 2025 sales; international sales were 3.7%.
• Gross profit was $1.27 billion in 2025, up 86.3% year-over-year.
• Net income was $108 million in 2025, down from $145.1 million in 2024.
• Pepsi accounted for 43.2% of 2025 revenue as main distributor and customer.

Bottom Line

Celsius has grown rapidly through acquisitions and partnerships, expanding its product range and market reach. The company now serves both wellness and mainstream energy drink consumers worldwide.