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Some folks were completely fooled...

"my jaw was on the ground as i read your 'mea culpa' half believing...half disbelieving, so i couldn't close my mouth fast enough for you to hook me.....buuuuuuutt..when i read the part about the spreadsheet........i nearly peed my pants!!!!!!!!!"

"I can't believe I almost fell for your April "Fools" Day joke concerning index funds. I bet Vanguard is going to have one hell of a sell off today thanks to you."

"Wow! I suspected, but didn't realize what was up until the Dentist. I'm so embarassed, I trust way to quick."

"At first I thought, "O Geez...must be some sort of an April Fool's joke". Then I reasoned, "If you're fooled by a Fool on April Fool's then who's the fool?" Beats me, but maybe you could punch that logic into your "Beta" spreadsheet program"

"And since I am in Alexandria, Virginia you won't have to worry about me stalking you down and performing unspeakable harm to you. Your old office of Prince is just a block away. Like I said the detonator was just being wired up when I realized the date. (signed, Hook, Line and sinker)"

"No one's suckered me like that since I was in high school. You had me going for almost two minutes. That's a record you should be proud of!"

"Boy, having read your open letter I was gearing up to send you folks a scathing, nasty, little e-mail, saying what a bunch of jerks you all were, how your credibility was totally shot, and demanding a refund for the book that I bought....Then I remembered what day it was."

"As usual I ventured into fooldom where I find financial comfort, information and entertainment. With my body and mind readied for some unusual April Fools joke, I stumbled on your apology and quickly responded with a Beardstown quip. Later I ventured back to look at the "13-steps" and realized I'd been had!!!"

"You really had me going for a couple of minutes, guys. What a colossal blunder. I kept searching for the punch line, though. Then I saw the graph. Then I remembered what day it was..."

"Thanks for the humor and the heart attack."

"Oh, did you ever get me good. I looked at your website right after I finished up using my spreadsheet program, and having to fight through two (!) bugs in when you Fools said that there was a problem with your spreadsheet program, I said to myself, "Well, it looks like a lot of people are having problems with their spreadsheets!"

"Okay guys, the first couple paragraphs scared the hell out of me! I've bought your books and been lurking on your site and was finally convinced to invest in the Foolish Four...then I saw the graph you posted and all I can say is....April Fool to you too! Man, my very first stock purchase was scary enough without this!!!!! :)"

Link to those who figured it out pretty quickly

The New 13 Steps

The Joke
Original Announcement
New 13 Steps

Reader Responses

  • Liked our joke
  • Were fooled, but were still supportive
  • Admitted they were initially fooled
  • Figured it all out right away
  • Played along with the joke
  • Were concerned about our taunting and firing of the intern
  • Believed the entire story
  • Will probably never come back to our site
  • Thought that nobody would believe us