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Some figured it out pretty darned quickly...

"I couldn't believe I got it before Maria Bartiromo on CNBC! I cut and paste that way but I knew you wouldn't. I couldn't believe she took so long. Thanks for a much needed laugh, Fools."

"After giving your "confession" a little thought I feel like a complete idiot [note, I don't use FOOL]. I'm 68 years old and one would think I would have learned by now that 1 April can really be a fools day."

"All of my suspicions have now been confirmed! OK you had me for about 1 nanosecond and then I looked at the calendar. Good thing my 9 year old daughter told me she had a new kind of lice that could only be killed during a nuclear meltdown"

"Nice joke... Reminds me of Sidd Finch in SI."

"If you have educated your readers correctly, I assume no-one will fall for this."

"Nice April fools joke guys. This is sure to get the appropriate attention of the readership and give another lesson in "do your own research"! Keep up the good work."

"All I can say is, THANK GOD today is April 1st. I read your letter in abolute horror, even printed it out and started highlighting it, until I glanced at my Dilbert calendar and saw that it was April 1st. At least I wasn't gullible enough to start tearing pages out of my Motley Fool books..."

"I can only hope that 91% of all Fools were smiling by the time they finished the first paragraph."

"You always said you were here to amuse and educate.�You certainly amused me today.�I hate to admit it I almost fell for it, (Trying to paste torn out pages back into books)."

"Thanks - that was almost as good as NPR's story about introducing wolves into Central Park."

"Those who stopped reading your missive after the first page are probably completely baffled now, wondering whether they've thrown their money down the toilet despite deceptively great returns, and are very nearly completely convinced that all the financial industry propoganda they've read is completely true."

"I've gotten plenty of laughs before (in Fooldom and elsewhere) but never before have I enjoyed a piece of writing as much as today's Open Letter. When I got to the part about tearing the pages out of the books, I laughed so hard, they could hear me in Poughkeepsie -- I use that 'cuz I like the spelling."

"Why is the stock market even open today, isn't this a holiday?"

"Loved the April Fool. There is a radio financial guy in Charlotte...that hates you guys. Maybe you heard of him. He bought it hook, line, and sinker and ranted and raved about the foolish approach you take. You should have heard him. He even suggested that the investors you swindled (my word not his) should sue for damages to their savings."

Link to those who played along with the joke

The New 13 Steps

The Joke
Original Announcement
New 13 Steps

Reader Responses

  • Liked our joke
  • Were fooled, but were still supportive
  • Admitted they were initially fooled
  • Figured it all out right away
  • Played along with the joke
  • Were concerned about our taunting and firing of the intern
  • Believed the entire story
  • Will probably never come back to our site
  • Thought that nobody would believe us