DRIP PORTFOLIO

Drip Port Buys Campbell Soup Co.
CPB is #3 Buy
February 02, 1998

On January 30, 1998, the Drip Portfolio announced its third buy. After three months of analyzing twenty-one food and beverage companies, Jeff and Randy decided to buy Campbell Soup Co. (NYSE: CPB) for a variety of reasons.

Up against twenty strong contenders, Campbell Soup had better margins than all of the others except for Coca-Cola (NYSE: KO), while the company has U.S. market dominance that is even larger than that of the soft drink giant. Campbell also has intelligent and trustworthy management, consistent share buybacks and dividend increases, and smart initiatives for business growth. All of this results in excellent potential for the next few decades and longer. But don't just read this paragraph and accept it at face value.

All of the analysis leading to the buy decision was made in full public view in the nearly forty columns to the right. Our hope is that the research done in general -- and the close in-depth research completed towards the end of the process -- will stand as a lasting lesson in how Fools can choose stocks. And if you're interested in investing in the stable growth that food companies can provide, this collection can be a great starting and reference point.

The Drip Portfolio first sent money to The Moneypaper to enroll in the Campbell plan on March 17, 1998.

Fool on!