Knowledge@Wharton Articles
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- Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars
- The Microsoft Effect: Will Google Become What It Fears?
- Procter & Gamble: Mastering the Art of the Innovation Tournament
- The Customer Lifetime Value Equation: Will It Pay Off for Tech Companies?
- "The Ultimate Question": Would Your Customers Recommend You?
- Will the U.S. and Europe Rise Again -- or Sink Together?
- The New Software Pricing Model: Can the Older Giants Compete?
- Brand Disloyalty: Recession-Weary Consumers Take Discounts to the Extreme
- Limited Seating: Mixed Results on Efforts to Include More Women at the Corporate Board Table
- Life After Steve Jobs: What to Expect From the Next Generation at Apple
- The Great Deleveraging: Will Consumer Spending Ever Recover?
- Is RIM Riding on the Edge?
- What's Fueling the Tech Patent Bull Market?
- Upheaval at HP and Apple: What's Next for Tech
- Can J.C. Penney's New CEO Reinvent the Department Store?
- Unheeded Lessons: What Did We Fail to Learn From the Financial Crisis?
- The Innovation Gap: As Product Cycles Turn, Nokia and RIM Scramble for Market Share
- Urban Outfitters' Glen Senk: Look for the Right Culture, Diverse Opinions, and "Bad News"
- As New Owner of NBC Universal, Can Comcast Merge the Corporate With the Creative?
- The Flap Over Cisco's Flip: Why the Company Killed Off a Popular Product
- The Shrinking U.S. Banking Sector: On Balance, Who Benefits?
- Nickeled and Dimed: Is It Possible to "Over-Fee" Consumers?
- Nassim Taleb on Living With Black Swans
- Building a Brand on the Smell of Mom's Kitchen: How Panera Found Success in a Down Economy
- Another Tech Bubble? Separating the Froth From the Facts
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