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Women Spend 399 Hours a Year Shopping

With a nod to Sex & the City's Carrie Bradshaw, I used to joke that shopping was my cardio. It turns out that the punchline is actually less "funny ha-ha" and more "funny because it's true" than you might have imagined.

According to a poll of 2,000 female shopper-gatherers by market research firm, the average gal spends 399 hours and 46 minutes on 301 shopping trips a year. That adds up to 8 1/2 years of shopping over 63 years -- or 3,148 days (25,184 hours) of retail therapy over one's lifetime.

Cliche alert!
Before we cue the survey highlight reel and accuse the fairer sex of rampant shopaholism, consider two important points:

  1. Households don't automatically restock themselves when they're out of milk, toothpaste, and proper gym shoes. Women tend to do the bulk of the shopping for the entire family. In other words, those aren't warm-up laps at the strip mall. They're a chore.
  2. It's not like gents spend their spare time toiling to find a cure for cancer. Or cleaning out the garage. One study in Britain found that over a lifetime, the average man spends 10,585 hours parked on a bar stool in a pub. Another 11 years is consumed by watching the telly, and one entire month gets frittered away looking for socks.

With that, let's dig deeper into the results of the study:

Food: Squeezing fruit and corralling unruly kids during 84 annual trips to the grocery stores eats up a total of 94 hours and 55 minutes a year.

Clothing: Finding the perfect pair of jeans takes time -- 100 hours and 48 minutes over the course of 30 trips to store dressing rooms, to be exact.

Shoes: Given our supposed obsession with footwear, 15 yearly excursions (and 40 hours and 30 minutes spent admiring ourselves from the ankle down) hardly seems excessive.

Books: Who doesn't like to spend 31 hours and 21 minutes a year in a quiet place, flipping through the New York Times best sellers? Or the latest People?

Toiletries: It takes 17 hours and 33 minutes annually to gather what everyone needs to shower, shave, brush, pluck, exfoliate, deodorize and moisturize. And, yes, it probably does take 27 trips to the drugstore to figure out the four aisles of toothpaste options.

Window-shopping: The chase is indeed more fun than the catch. Learning the art of retail recon -- keeping cards and cash in our wallets -- takes 49 hours a year to master.

Gifts: Proving that shopping is often a selfless act, 19 of women's 301 annual shopping trips are spent buying stuff for friends and family.

Retail therapy or routine errands?
What do you think? Have you ever kept track of how much time you spend in retail therapy? And how do you save time -- and money -- when you're forced to hunt and gather for your family? Share your best shopping strategy below.'s Dayana Yochim retired from the professional shopping circuit after the media got wind of her flea-market sofa shopping mishap and marred her good name. Back in the day, however, she'd win nearly every competition by three or four shopping-cart lengths.

Read/Post Comments (5) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 28, 2011, at 6:21 PM, ashwindollar wrote:

    Do you have data on the amount of time men spend shopping?

  • Report this Comment On February 28, 2011, at 8:13 PM, solarfool314 wrote:

    My wife and I often buy used items. Our vehicles are purchased used and she keeps an eye on the clothing at places like the Saint Vincent store and comes home with what look like unused brand name sweaters and shirts for a few dollars each.

    We wait and think a while before buying nonessential items to see if it's something we really want or just a passing attack of stuff-lust. I debated with myself several years before finally buying a high end stereo. (used of course) I never regretted the purchase afterwords either.

    On the rare occasion I need new work boots I buy high quality boots then take care of them and have them repaired when they need it. $300 for a pair of boots isn't bad if you can wear them every other day for 10 years or so.

    If we weren't "cheapskates" we wouldn't have had the resources to build up our investments over the years. It worked for us...

    Yours, CH

  • Report this Comment On March 01, 2011, at 11:25 AM, TMFKara wrote:

    I sometimes worry that I've developed mastery by spending ten years of deliberate practice looking for bargains at TJ Maxx. This is confirming my suspicion.

  • Report this Comment On March 01, 2011, at 1:06 PM, zymok wrote:

    What a waste of perfectly good time that could be spent playing Halo ;)

  • Report this Comment On March 01, 2011, at 6:57 PM, nivekluap wrote:

    I'm a guy...make a list, walk in the store(s), pick "it" up, pay, and leave. I don't mind buying groceries with my wife or alone, BUT DEPARTMENT STORES of any kind, shape or form, no tanx. When the wife's shopping in the "store", I'm on the computer reading the Fool or at one of my companies' websites soaking it all in;-).

    Fool on!


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