You'd think that having paid such a high penalty for its misdeeds, Goldman might have learned its lesson. But late last week, reports surfaced that Goldman is planning to offer a new investment that unsophisticated investors may find just as misleading -- and which may disappoint them nearly as much.
The best of both worlds?
According to reports, Goldman plans to offer equity-linked certificates of deposit. In contrast to regular CDs, with which you can predict with absolute certainty exactly how much interest you'll receive throughout the length of their term, equity-linked CDs typically use well-known stock indexes like the Dow Jones Industrial or S&P 500 to help determine their total return. And as their name suggests, the idea is that if the stock market does well, then your CD's return will be better.
The key incentive for most investors, though, is the downside protection that equity-linked CDs provide. Obviously, investing in a stock index fund exposes you to the full extent of any losses for the market. By contrast, equity-linked CDs usually guarantee that you'll at least get your full principal back, no matter how badly the market does. Reports suggest that Goldman's four-year CD will give a minimum annual return of about 0.5%, while potentially maxing out at 24%.
To be clear, Goldman isn't the only bank that offers equity-linked CDs. JPMorgan Chase
Why these CDs aren't worth your time
The problem, though, is that "equity-linked" doesn't mean that you'll get the exact return of the index the CD tracks. According to Bloomberg, the Goldman CDs will look at the Dow's returns every month. If the Dow rises, then the gains are capped at 1.5% to 2% for purposes of calculating the CD's total gain. If the Dow drops, however, then the losses are fully incorporated into the tracking value for the CD.
Obviously, that puts a downward bias on the CD's total return. And again, while investors may have guaranteed return of principal -- a guarantee that the FDIC backs -- the chances of them earning exactly no interest whatsoever are a lot greater with such artificial calculations underlying the deposit.
In fact, last month's issue of Rule Your Retirement included some information on this exact subject. With insurance companies like ING
With banks like Goldman, Citigroup
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