In the spirit of the Winter Olympics, which start today in Torino, Italy, The Motley Fool is pitting companies against one another. The writers will outline why their company is the best, and our very own panel of judges will decide the winner after a period of deliberation. Today the first gold medal is awarded for the Best Blue Chip. Stay tuned for more!
Olympic dreams are big, and so are the five candidates for the Best Blue Chip medal that took to the fiscal slaloms this week.
All five seem worthy. ExxonMobil (NYSE: XOM ) is coming off the biggest profits in corporate history. General Electric (NYSE: GE ) is a respected conglomerate with a CEO who's putting his money where his mouth is by buying shares for himself. Coca-Cola (NYSE: KO ) owns the most recognized brand in the world. Johnson & Johnson (NYSE: JNJ ) has more than 200 distinct products and has hiked its dividend for 40 straight years. Lastly, there's Altria (NYSE: MO ) , the tobacco giant with the fattest yield of the lot.
When each stock took to flexing its muscles before our judges, four of the five received a smattering of applause. Then it was Altria's turn to show its stuff, and the "Boo" birds came out in droves.
"Tobacco kills," said one detractor.
"Lawsuits forever," said another.
It didn't look good for the Marlboro Man. Even the lofty 4.5% dividend wasn't enough hush money to silence the critics. The judges seemed ready to narrow their search to the four remaining big and beautiful equities when something amazing -- perhaps controversially so -- happened. Jeremy Siegel, author of the investing classic Stocks for the Long Run, visited the judges last night.
It seemed innocent enough at first. The legendary scholar was presenting a bullish case for stocks as the asset class of choice. Then he began to rebuff a published argument that, if the original S&P 500 components had been purchased when the index was formulated in 1957, the returns would have been less than stellar.
Siegel, armed with an army of data-hungry students, decided to track the results for himself. After tracking the 125 stocks that continue to trade on their own, and tacking on the 92 that merged with other entities, the 11 that were reissued from privatization, and 111 separate spinoffs, Siegel found that the portfolio of surviving S&P 500 stocks from 1957 would have actually trounced the market.
What was the best-performing stock in that time? Altria. Yes, the company formerly known as Philip Morris has delivered an annualized return of 19.75% since 1957. That's nearly twice the 10.85% that the S&P has averaged over the same duration. Performance proved to be the ultimate argument-settler. The judges turned their backs on the crowd favorites and handed Altria the gold. It had smoked the competition.
The fix was in. Let the conspiracy theories start.
"Tobacco still kills," said one detractor at the medal ceremony.
"Lawsuits last forever," said another.
"So does gold," Altria shouted back from the highest of podiums.
Longtime Fool contributor Rick Munarriz really did join his fellow Foolish judges to hear the amazing Jeremy Siegel speak. Jeremy also noted that Philip Morris happens to be the only stock owned by new Fed chairman Ben Bernanke. Rick does not own shares in any of the companies in this story. Coca-Cola is aMotley Fool Inside Valuepick. The Fool has a disclosure policy. Rick is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.