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# How to Earn a 3,017% Return

People like you can make boatloads of money, simply by investing in strong companies and holding on for long periods of time. I love pointing that out, so forgive me if you've read an article like this before.

"I want to tell you about my grandfather who bought just 10 shares of Pfizer back in April 1960 at a total price of \$350 and has held on ever since! He has never bought another share, but has held on through thick and thin -- and as you know, there have been very many thin years since then -- and now owns a whopping 9,100 shares (no typo!) as a result of mergers, acquisitions and stock splits. Those 9,100 shares now pay him with PFE's latest dividend increase to \$1.16 per share an astounding \$10,500 per year in dividends alone. By my math, this is a yield of around 3,000% which is more than any bond will ever pay, isn't it?"

More than any bond? It's more than any new investment known to man. It's phenomenal!

Crunching numbers
Let's look at Tim's tale a little more closely now. His grandfather invested \$350 nearly 47 years ago --18 years after Pfizer went public -- buying 10 shares for around \$35 apiece (before splits).

After 40 years of raising dividends and nine stock splits, Tim's grandfather has accumulated 9,100 shares, which each kick out \$1.16 per year in dividend income. The total annual payout, then, is \$10,556. In exchange for his \$35 investment in each share of Pfizer stock 47 years ago, he's now receiving \$1,056 per share each year. That's some payback, eh? Tim's calculations were right: He's getting an effective dividend yield of roughly 3,017%.

Those are unbelievable numbers, but remember that we're talking about a 47-year timeline here. Back when Tim's grandfather bought those shares, the Dow Jones Industrial Average was in the 600s, compared to the 12,500 or so where it sits today. Back in 1960, coal supplied 45% of our energy needs, the world's population of 3 billion was half today's level, and Harper Lee published To Kill a Mockingbird.

In other words, earning spectacular returns requires patience.

While Pfizer's story is spectacular, it's not an anomaly. Altria (NYSE: MO  ) , for example, has posted an average annual growth rate of almost 20% since 1957.

More lessons
Tim went on to explain that his grandfather "has been a tremendous inspiration to me in my own investing career, [teaching] the value of buying a great company & and then holding on for the long, long term." He noted that his granddad began investing in 1934 and that his first purchase was five shares of Coca-Cola (NYSE: KO  ) stock, which have now become nearly 7,000 shares. He added:

"His main advice is that most investors simply do not hold onto stocks for a long enough period of time and allow themselves to get discouraged by the 'news' of the moment; they overreact and they sell far too soon. Take a look at all the investors who bailed out of the market in '02 when the Dow/ S&P/Nasdaq were all getting hammered. The Dow especially is up almost 65% since those lows! This has been the best advice he has ever given me and it is still so true that the 'big boys' -- and girls! -- will continue to deliver dividend increases and earnings growth for a very long time to come. Buy and hold: what a concept!"

I hope by now that you want to be like Tim's granddad. If so, you need to find strong and growing companies. Look for firms that are major players in their industries and have both strong competitive positions and good growth prospects. Ideally, they'll also have ample cash and little debt, along with rising profit margins and track records of regularly and significantly hiking their dividends.

Some examples:

Company

Recent
Yield

15-Year Annualized
Dividend Growth

Procter & Gamble (NYSE: PG  )

1.9%

11%

Paychex (Nasdaq: PAYX  )

2.1%

35%

General Electric (NYSE: GE  )

3.0%

13%

Wells Fargo (NYSE: WFC  )

3.1%

16%

Sysco (NYSE: SYY  )

2.1%

20%

We'd also love to introduce you to some promising dividend payers via our Motley Fool Income Investor service, which you can try for free for 30 days. The service's recommendations are beating the market by some 9 percentage points and recently offered an average current yield of more than 4%. Click here to learn more.

Longtime Fool contributor Selena Maranjian owns shares of Coca-Cola and General Electric. Pfizer and Coke are Motley Fool Inside Value recommendations. Sysco is an Income Investor pick. The Motley Fool is Fools writing for Fools.

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment icon found on every comment.

• ###### Report this Comment On January 27, 2009, at 8:06 PM, trenton1ryan wrote:

How much of what you had in '07 has been wiped out?? Getting out in fall '07 or at least in spring '08 would have saved you a ton. What about that??

• ###### Report this Comment On January 28, 2009, at 1:16 AM, mj1948 wrote:

I haven't been wiped out yet because I am still holding the stocks. I did think about, but hesitated and didn't sell in '07. I should have sold all of my stocks after a good runup, and then waited for the inevitable, the plunge, in order to buy them back again. I have been pretty good at buying near a bottom, and around a high, since II'm retired and have time to watch the trend, using my computer..

• ###### Report this Comment On February 03, 2009, at 6:36 PM, boysmakegoodpets wrote:

shoulda, woulda, coulda...it's easy to talk about what a person coulda shoulda done in the past.

when the past is still the present, however, it's a lot harder to know whether selling will keep you afloat or make you miss the boat. my approach to the present is to stay put and trust the tendency of the market to rise over time. i'll react to things, but only to real things that have happened - not to speculation about what might be. yeah, my portfolio's down now, but it's still chugging away earning dividends (the reinvestment of which is buying me all the more shares *because* the prices of those shares are down) and when the market rises again, as it always does, i'll be way better off for having stuck it out.

a friend of mine used to say, "don't should on yourself." it's trite, but good advice nonetheless.

• ###### Report this Comment On March 11, 2009, at 11:54 PM, JLannes wrote:

HMMMMMMMM.

Article is from January, 2007.

My how things have changed in the past 2 years.

Interesting isn't it. GE, Wells Fargo's dividends........don't look quite so nice now, to say nothing of their stock value. Guess now is the time to load up?

• ###### Report this Comment On April 16, 2011, at 1:33 PM, Tuxster3 wrote:

...and the point of holding on to a stock that's fully valued is what?

As a value investor, I buy when a stock is undervalued and there's a significant margin of safety. Then, I sell the stock when it becomes fully valued.

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Selena Maranjian
TMFSelena

Selena Maranjian has been writing for the Fool since 1996 and covers basic investing and personal finance topics. She also prepares the Fool's syndicated newspaper column and has written or co-written a number of Fool books. For more financial and non-financial fare (as well as silly things), follow her on Twitter...

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