Toyota's Battery-Powered Charge

Recs

11

Once again, Toyota (NYSE: TM) continued to gain ground on its U.S. rivals in their home market. While the automaker still trails Ford (NYSE: F) for the No. 2 spot, a few more months like March 2007 could change that.

March was a record-setting month for Toyota. It increased U.S. sales by 11.7% on its way to selling 242,675 vehicles, surpassing its previous high set last July. With gas prices and environmental consciousness high, Toyota's hybrid Prius posted its second consecutive month of record sales, more than doubling last year's total units sold.

Overall car sales were also strong, surging 19.4%. Although truck and SUV sales were only 2.7% higher, Toyota's redesigned Tundra pickup continued to gain new buyers; its sales pulled ahead by 11.8%. While its sales aren't even one-fifth of those of Ford's leading F-series, the Tundra is becoming a player in the profitable pickup truck segment.

However, Toyota wasn't quite perfect in March. Each of its Scion models posted decreased sales results for the month. Luckily for Toyota, the Scion brand is a niche player, so its sales have little effect on overall results.

It's basically a given that Toyota will supplant Ford as the No. 2 seller of autos in the U.S. within the next several months. With a diverse lineup featuring a plethora of gas-sipping options, Toyota will continue to gain market share, particularly in the summer months, when gas prices generally climb higher.

Toyota is obviously firing on all cylinders, and its stock has gone along for the ride. Its forward P/E on fiscal 2008 estimates of 13.3 is above that of foreign competitors Nissan (Nasdaq: NSANY) and Honda (NYSE: HMC), but it's still relatively low given the company's health and strength within its industry. That means investors may still have a chance to ride with Toyota.

To learn more about Toyota's dominance in the auto world, read:

Fool contributor Mike Cianciolo welcomes feedback and doesn't own any of the companies in this article. Nissan is a Global Gains pick. The Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 525221, ~/Articles/ArticleHandler.aspx, 11/10/2009 12:08:25 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

The Must-Read Story on Fool.com
Health-Care Reform: A Tale of Two Chambers

Related Tickers

11/10/2009 11:22 AM
F $8.16 Down -0.02 -0.24%
Ford Motor Company CAPS Rating: **
HMC $31.85 Down -0.15 -0.47%
Honda Motor Co., L… CAPS Rating: *****
TM $76.39 Down -2.73 -3.45%
Toyota Motor Corp… CAPS Rating: ***
NSANY $14.49 Down +0.00 +0.00%
Nissan Motor Co.,… CAPS Rating: **

Community: Investing Wiki

Term Of The Hour

Chief Executive Officer: The Chief Executive Officer is the top-ranking executive officer of a corporation.

Want to learn more or edit this definition?
Click here to read more!