The Market Crashed -- Now What?

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23

Since I write about the stock market, people often ask me when I think the market will crash next -- because there's always a next time, right? And though many financial prognosticators on TV seem to love predicting when the next big one will happen, my answer has always been the same, even when the market was doing well: "I don't know."

Let's face it: No one ever knows. There are too many influences, too many factors. The most anyone can do is guess. Of course, no one's asking me that these days, because it's still happening.

But although I never know when the next market crash will happen, I know a little something about what happens after the market goes down.

It's happened before, after all
It's helpful, at times like these, to cast an eye backward and see what we can learn from previous crashes. Here's one assessment of the U.S.'s 10 worst stock market crashes -- and remember that this doesn't include the drops of 2008:

Began

Ended

DJIA Fell ...

Change

6/17/1901

11/9/1903

57 to 31

(46%)

1/19/1906

11/15/1907

75 to 39

(49%)

11/21/1916

12/19/1917

110 to 66

(40%)

11/3/1919

8/24/1921

120 to 64

(47%)

9/3/1929

11/13/1929

381 to 199

(48%)

4/17/1930

7/8/1932

294 to 41

(86%)

3/10/1937

3/31/1938

194 to 99

(49%)

9/12/1939

4/28/1942

156 to 93

(40%)

1/11/1973

12/6/1974

1,052 to 578

(45%)

1/15/2000

10/9/2002

11,793 to 7,286

(38%)

So let's compare that with what we've been experiencing:

  • On Monday, Sept. 29, the Dow dropped 778 points, the biggest single-day drop recorded at the time. It was also a biggie percentage-wise at around 7%, but that's nothing next to 1987's drop of roughly 23% in a single day.
  • On Oct. 13, the Dow experiences its largest one-day point gain, rising 976 points or a whopping 11.1%.
  • Since the all-time high on Oct. 9, 2007, the Dow Jones Industrial Average has fallen nearly 40%.

Holy volatility, Batman!

Where am I going with this?
Here are three key lessons we can learn from all those ugly numbers.

  1. We can only know some things in hindsight. For example, people focus on the crash of 1929, but although the Dow sat near 400 in 1929, it remained below 100 in 1942 -- and one could argue that this was all one long crash instead of several small ones. We won't be able to see the beginning or the end of a crash until it's long over.
  2. There aren't always clear causes. The 1987 crash, which featured a one-day drop of 23%, for example, has many alleged causes, but no single, definitive, agreed-upon trigger. Irresponsible lending was a major precipitator of the crash we're in, but it wasn't the only one. Trying too hard to find the cause may blind us to an important truth: There will always be crashes.
  3. The market has always recovered. Although there were many significant crashes in the 20th century, the market trended up 10% a year, on average. So, although we may have to wait a while for a full market recovery, there's no reason to think it won't recover this time.

What should you do now?
Here are a few good rules of thumb for making it through a market crash.

  • Don't panic. Know that the market will always go up and down, sometimes sharply. Expect this to happen, and keep your cool when it does.
  • Don't invest any money in the stock market that you'll need within five years. As we've seen, the market can do anything in the short term. Having your son's college money in the market when he's a senior in high school, for example, could mean that his choices are much more limited if the market takes a steep decline.
  • If significant drops make your palms sweat, you can place stop-loss orders for your holdings with your broker. This can protect you, but it can also evict you from some great performers that slump temporarily.

But most of all, look for opportunities in crashes. According to many of our greatest investors, this is the time to buy stocks. As Shelby Davis once said, "You make most of your money in a bear market. You just don't know it at the time."

For example, on "Black Monday" in 1987, J.C. Penney (NYSE: JCP) stock fell 19%, from a split-adjusted $6.06 to $4.90. It gained that back within a few months, and within two years it had more than doubled. Look at Adobe's (Nasdaq: ADBE) chart, and you'll see that investors who bought after the recent Internet bubble burst have done rather well, as have patient Qualcomm (Nasdaq: QCOM) investors.

So what might those opportunities look like? I suggest strong dividend payers -- stable growers that pay significant dividends no matter what the market is doing.

Colgate-Palmolive (NYSE: CL), for example, was essentially unaffected by the 2000 to 2002 market crash, as was Wells Fargo (NYSE: WFC). And over the past decade, through market ups and downs, Colgate-Palmolive's dividend has grown by a compound average rate of 11%, and Wells Fargo's has grown by 14%. Two other high-yield companies worth a closer look are Altria (NYSE: MO) and United Parcel Service (NYSE: UPS), recently yielding 6.6% and 3.9%, respectively.

Dividend investing can save you from some massive losses -- in many kinds of markets. If you're interested in adding some significant dividend payers to your portfolio, I invite you to test-drive, for free, our Motley Fool Income Investor newsletter service. Its recommendations are beating the S&P 500 average, and those picks sport an average dividend yield of more than 6%. A free trial (with no obligation to subscribe) will give you full access to every past issue.

Longtime contributor Selena Maranjian owns shares of no company mentioned in this article. United Parcel Service is an Income Investor recommendation. The Motley Fool is Fools writing for Fools.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 27, 2008, at 11:10 AM, 181736065 wrote:

    Sure , markets recover..

    Tell that to Japan.. where it's no higher than it was 25 years ago. That's a quarter of a century.

    Tell that to investors of the US market who suffered a decade and a half of real, adjusted money losses from 1966 to 1982.

    You state you can tell us about what happens after "the market goes down" implying that we will probably follow historical norms, but you don't rate the "crashes" as to their causes and severity on the entire financial system.

    Remember, the entire world financial system was on the verge of COLLAPSE only a month ago. Banks world-wide still are not lending and we have entered a phase where we are socializing the system. Plus, the hedge funds, massive currency devaluations, financial derivatives and world-wide asset deflation bubble weren't all around during the last collapses. Many recognized economists are now predicting a long and deep world-wide recession. This is one major screw-up! And I submit, closer to the 1930 - 32 crash than the others.

    You say five years? Frankly, I think 10 to 15 years may be a lot more realistic. Perhaps a quarter century.

    Can you wait that long?

    I also think another 40% - 50% on the downside is possible.

    Can you afford that additional loss?

    The "greatest investor in America" Warren Buffet couldn't even stimulate the Dow last week with his "pep talk" in the NYT.

    And don't get me started on the safety of "dividend stocks". Let's look at Income Investor's history. It's been in business for about four years, choosing the "best of the best" regarding dividends and potential equity appreciation, and it has pretty much done just as poorly as the S&P. Plus over the last year, it's portfolio has been creamed pretty much with all the other stocks.

    We are looking at a world-wide asset devaluation and the unwinding of over leveraged, intertwined, debt and that was placed on it.

    The ramifications of that are tectonic as well as long lasting.

  • Report this Comment On October 27, 2008, at 1:46 PM, SmartStop wrote:

    The problem I see is that most mainstream investors marry their stocks. They do a fair amount of research to decide what to buy, go through a courting process, and then emotionally commit to the the stock or stocks in which they invest. I'm guilty of this with SBUX, for example.

    To Allen's point, it can take years, if ever, for a stock to get back to it's peak. I bet SBUX won't hit $40 for at least five years.

    According to IBD, even in a normal market:

    >> Stock corrections average 23%,

    >> The average run of a market leader is 12-18 months,

    >> Leading stocks correct an average of 72% after they’ve topped. (Quoted from IBD)

    Strangely, most investor don't create an exit strategy when they buy (of course most people don't create an exit strategy for marriage either). I think this is evident by the panic waves that we see roil the markets every few years.

    What we need is to educate investors to think beyond buy and hold and plan to exit a stock when certain predefined criteria are achieved. At a minimum, we should set safety nets under every investment.

    At http://SmartStops.net/ Chuck LeBeau has tried to create a simple service for mainstream investors to help them establish an exit strategy. He's not alone in this crusade, but he is very focused on getting investors to create a prenup for their investments.

  • Report this Comment On October 27, 2008, at 6:33 PM, simonkathrein wrote:

    Allen (fe3lixallen above), I couldn't agree more! I won't be touching any of these stocks, probably for several years. The baby boomers haven't even started to retire yet, and if you remember from Harry S. Dent's study of demographics... that's the reason (their lack of spending) that the US will likely see a depression from 2010 to about 2015 until the busters take over the spending wave. The same thing did happen in Japan in the early 90's... and completely devistated their economy.

    www.stockcapitalist.com

  • Report this Comment On October 27, 2008, at 6:44 PM, GoNuke wrote:

    I'm tired of the hype. The world's financial system collapsed because of dangerous practices that people in the industry understood. I was just a stock market investor. The Motley Fool sent me an e-mail claiming to be my financial advisors.

    Why did you not know about synthetic CDO's and the fantastic risks the world's banks were taking buying bogus insurance (credit default swaps) from AIG that did not have assets to cover their positions. Why did you not understand that the "insurance" that was propping up the banks was of little or no value when the present did not resemble the past with respect to risk models. The unprecedented leverage of the banks and hedge funds placed the entire world at risk. Why did you not understand that?

    You have squandered my trust. I now understand CDO's and CDS's in detail. I have an MBA. I should have investigated the integrity of the system in 2007 but I didn't. I foolishly assumed that you experts kept track of global phenomena that could have a big impact on the market. Either you don't keep track or you don't understand. Either way you are not qualified to be giving anybody financial advice.

    If I had bothered to investgate the world of derivatives I would have found it quite easy to predict a stock market crash. Banks found a way to employ leverage of 50:1 instead of 12.5:1 and they got lazy when they discovered that AIG would sell them CDS's that made it possible for the banks to keep possession of all the toxic assets that should have been transferred to the CDO's. Calling this crash was a no-brainer. You should have known better.

    This crash is not like the past few where stocks simply lost value. This time the world's financial system went bankrupt. The precedents you quote are not valid in this case.

    The leverage that drove the stock market to its 2007 high is not coming back.

  • Report this Comment On October 28, 2008, at 5:47 AM, Dnttrustanalysts wrote:

    How true GoNuke! There is not much difference between bankers, analysts and financial advisors. When times are good they sound so terribly competent showing you the way to a golden future . When times are bad they sound equally competent explaining the past and how you can successfully get out of your misery. Common to them all is that they manage again and again to sell their skillfully engineered products which are just built on quick sand. Why are we buying their advice?.......

  • Report this Comment On October 28, 2008, at 9:21 AM, rollininclover wrote:

    The comments here are all superior to the main article. The Fool is truly no better at knowing anything than any other source of information and/or financial advice. I used to subscribe to Hidden Gems and Global Gains on the Fool at no small cost to me. After one year - and this was all before the crash of '08 - I realized that there was no advantage in either of the two services I had purchased. Losers had beaten down the winners, and I could have - and did - made better decisions with my own research.

    I am not meaning here to be disrespectful, but I am saying that there was no unique insight to be had here before the fact, and the whole idea is that if someone is presenting themselves as financial go-to guys, they need a bit more prescience. Indeed, why *didn't* you see what was building up on the horizon? There is more raw honesty in these comments than in any of the many self-promoting columns that one finds on the Fool. That was always the draw you had over other financial websites, that there was more candor and less horn tooting..

    They call these things "corrections" for a reason...now might be your greatest opportunity yet to stop speaking in generic terms citing the inevitability of stock cycles while getting us to subscribe to your expensive newsletters (why not figure in the cost of the newsletters when showing your returns?) and just admit that there is no advantage accruing to subscribers except, possibly, in bull markets when practically anyone with a few grand will probably add to his pile.

  • Report this Comment On October 31, 2008, at 2:57 PM, menopanic wrote:

    (warning, some sarcasm to follow)

    You're all right! The financial markets are permanently and irreparable harmed, and the sky is falling! This time it's different than ever before! The world is ending soon! Sell! Sell!

    Please sell me all your stocks at these low prices, and then I can sell them back to you in 5-10 years for a tidy profit.

    Keep up the panic! I haven't bought enough yet.

    It's amazing how so many investors think it's different this time. That's what they say in every crash (just read the old papers). There are different causes, different sectors being hurt, etc., but it is fundamentally the same old story. Yes, it might be a year, it might be 10 years for recovery. If we knew when the recovery would take place, then there would be no risk, and hence, no reward.

    Keep selling!! Sell!! Sell!!

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