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One Investment to Avoid in Today's Market

Dividend-paying stocks are compelling to investors for many reasons. Not only do they tend to be less volatile as a group and provide a real cash return right away, but they can also reflect management's long-range visibility on profits and show its commitment to partnering with shareholders.

Back in 2006, WisdomTree Investments presented its concept of weighting some of its equity ETFs not by each company's market value (as was the traditional indexing approach popularized by Vanguard), but rather by total dividends paid. WisdomTree's rationale made some sense -- at least in theory.

Indeed, it supported this theory by back-testing the strategy from 1964 to 2005 and found that not only did the portfolios exhibit lower volatility, but that "four of the six WisdomTree Domestic Dividend Indexes generated greater price appreciation than the S&P 500 Index, even without the reinvestment of dividends."

The problem was, this dividend-weighted theory rested on one enormous assumption: that the dividend-paying environment would continue to behave roughly the same way it had for that 41-year testing period.

Oops
As we're all now well aware, the dividend landscape has dramatically changed. The past 15 months have been the worst stretch for dividend investors in modern history. Sixty-two S&P 500 companies slashed their payouts some $40.6 billion in 2008 alone.

Another $41.8 billion in dividend cuts -- a record -- already came in the first 90 days of 2009, and more have happened since, including recently announced cuts from Simon Property Group (NYSE: SPG  ) and Black and Decker (NYSE: BDK  ) . Standard and Poor's expects S&P 500 dividends to decline some 23% this year -- the worst decline since 1938.

Needless to say, these massive dividend cuts have adversely affected WisdomTree's dividend-weighted strategy. As of March 31, none of the six domestic dividend ETFs had outperformed the S&P 500 since their respective inception dates.

In fact, the worst-performing WisdomTree domestic dividend ETF has been the High-Yielding Equity Index (DHS) -- or as it was recently and curiously renamed, the Equity Income Index. Whatever name it goes by, this dividend-weighted ETF is down 44% since inception in 2006, much worse than the 26% lost by the S&P over the same period.

The wide underperformance of the ETF is largely a result of its dividend-weighted design, which is to "reflect the proportionate share of the aggregate cash dividends each component company is projected to pay in the coming year, based on the most recently declared dividend per share." In other words, if company A is expected to pay $500 in cash dividends next year, it should have a larger weight in the index than company B, which is expected to pay $250.

Handcuffed
Under normal circumstances, that sounds like a nice way to generate extra dividend income and stack your bets behind strong companies. This year, though, has been anything but normal. It's been the higher-yielding stocks whose dividends have been under the most pressure.

To illustrate this problem, as of Dec. 31, 2008, the High-Yielding Equity Index's top holdings were:

Company

% of ETF Assets

Current Dividend Status*

Stock Performance
Since Dec. 31, 2008

General Electric

9.74%

Cut from $0.31 to $0.10

(20%)

AT&T

7.38%

Raised from $0.40 to $0.41

(7%)

Pfizer

6.81%

Cut from $0.32 to $0.16

(23%)

Bank of America

5.02%

Cut from $0.32 to $0.01

(36%)

JPMorgan Chase

4.50%

Cut from $0.38 to $0.05

6%

Verizon

4.07%

Remains at $0.46

(8%)

Wells Fargo

3.97%

Cut from $0.34 to $0.05

(31%)

Philip Morris International

3.53%

Remains at $0.54

(16%)

Merck

2.64%

Remains at $0.38

(19%)

US Bancorp

2.32%

Cut from $0.42 to $0.05

(27%)

*Dividend per share per quarter.

Adding insult to injury, the ETF only rebalances once annually, rendering it effectively helpless in a rapidly changing dividend environment. As dividend-dependent investors flocked out of stocks that dramatically cut their payouts, this ETF has had to sit and grin it out. All 10 of these stocks remain in the ETF's top 15 holdings to this day, despite the massive dividend cuts.

Rounding out the top 15 holdings are: Altria (NYSE: MO  ) , Bristol-Myers Squibb (NYSE: BMY  ) , Eli Lilly (NYSE: LLY  ) , Morgan Stanley (NYSE: MS  ) , and DuPont (NYSE: DD  ) . Of this group, only Morgan Stanley has cut its dividend, but Altria, Bristol-Meyers Squibb, and Dupont's annual dividend payouts each approached or exceeded 90% of free cash flow they generated in 2008, putting their juicy yields in the higher risk, higher reward category.

A better way
For investors seeking to benefit from the advantages of dividend-paying stocks, the WisdomTree Equity Income ETF is one investment to avoid. With dividends being slashed left and right in this market, selectivity is essential and mechanical strategies like this one are left at a major disadvantage. Among other things, savvy dividend investors will want to look for companies with solid balance sheets, a history of increasing dividend payouts, and plenty of free cash flow to cover the payments.

One company that fits this bill is Johnson & Johnson and is one that our Motley Fool Income Investor team has classified as a "Buy First" stock. At present, Income Investor picks yield 5.8% on average.

A 30-day trial of Income Investor is free. If you'd like to learn more about the service, just click here.

Already subscribed to Income Investor? Log in at the top of this page.

This article was originally published on March 5, 2009. It has been updated.

Todd Wenning congratulates Miami University (Ohio) on its bicentennial year. He owns shares of Philip Morris International, but of no other company mentioned. Johnson & Johnson is a Motley Fool Income Investor pick. Pfizer is an Inside Value choice. The Fool has a disclosure policy that tells it like it is.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 04, 2009, at 8:47 AM, madmilker wrote:

    is tat company with the big single star in the name!

    quote*The hemorrhaging of American jobs accelerated at a record pace at the end of 2008, bringing the year's total job losses to 2.6 million or the highest level in more than six decades.*end quote!

    http://money.cnn.com/2009/01/09/news/eco...

    People in America need to realize jus what got America in this shape…”cheap” yes so-call cheap items from a foreign land.

    quote*Wal-Mart firmly believes in local procurement. We recognize that by purchasing quality products, we can generate more job opportunities, support local manufacturing and boost economic development. Over 95% of the merchandise in our stores in China is sourced locally. We have established partnerships with nearly 20,000 suppliers in China. *end quote!

    Now! if there be 182 country’s making items for the world to buy and they have only 5% of the pie in China…duh! This company makes the nice people of China support their currency(yuan) by keeping it in their country working for the people there…. but with the “yuan” going up in value and the US dollar going down…all the foreign items that the American consumer buys thinking it is cheap has went up in price.

    People…its all about the currency and to keep a currency strong you got to keep it floating around the country you live in so it can work for you. For the past 12 years all them US dollars are being shipped overseas to a foreign bank and with the American worker not making anything for the foreigner to buy the “we the people” have to turn to the “second” largest employer in America(Uncle Sam) to sell “we the people” debt in order to get all them dollars back!

    50 years ago a foreigner would had given their left nut for a US dollar or a Hershey’s chocolate bar and today the same foreigner has got Uncle Sam and the American consumer by both all the while Hershey is moving the chocolate factory to Mexico. Wake up! America and think “MADE IN AMERICA.”

    quote*"Considering that there are over 30,000 ships at sea this morning," writes James Carlton, director of the Williams College-Mystic Seaport Maritime Studies Program, in an e-mail, "the total number of organisms and species in this global 'bioflow' on the morning your readers read your piece could be staggering - billions of individuals, and thousands of species."

    Indeed, scientists have long considered ballast water the primary way invasive aquatic organisms are introduced. From the zebra mussel's arrival in the Great Lakes, to an American jellyfish severely disrupting Black Sea fisheries, the potential costs of accidental introduction of a species to new homes can be tremendous. Aquatic invasives cost the US $9 billion yearly, according to estimates by David Pimentel, professor emeritus of ecology and evolutionary biology at Cornell University in Ithaca, N.Y. Zebra and quagga mussels (a cousin to the zebra) alone cost the $1 billion annually.*end quote!

    tat is $9 billion a year in hidden taxes to all Americans...

    cheap ain't chic and it cost America............jobs!

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