Recs

6

Great Call on McDonald's! What's Next?

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

That classic McDonald's (NYSE: MCD  ) hamburger appears to be one of the few things that people around the world have found they can't do without during a recession. Ronald McDonald and his iconic golden arches have seen customers continue to throw down their hard-earned money for Big Macs, fries, and icy beverages. In this kind of environment, it'd be tough for shareholders to be anything but happy with the company's first-quarter earnings.

But you won't find too many surprised members of The Motley Fool's CAPS community -- the stock has held a pretty consistent four-star rating (out of a possible five) thanks to more than 3,900 outperform ratings from the community. CAPS member TheGMaster has been on top of McDonald's stock like few others in the CAPS community. 

This player flipped a thumb up on the stock way back in June 2006, a timely call that's scored more than 100 points to date.

TheGMaster is one of CAPS' All-Stars -- players with a rating of 80 or greater -- and has managed a stock-picking accuracy of 54%, while racking up more than 700 points. McDonald's isn't this player's only great call. Here's a look at a few of the other prescient picks:

Company

Date Picked

Call

Points

CAPS Rating

Apple (Nasdaq: AAPL  )

6/15/06

Outperform

150

***

Southern Copper (NYSE: PCU  )

6/15/06

Outperform

114

*****

Buffalo Wild Wings (Nasdaq: BWLD  )

3/5/08

Outperform

97

***

Data from CAPS.

So what is this investor looking at these days? Here are a few of the most recent calls on CAPS:

Company

Date Picked

Call

CAPS Rating

Celgene (Nasdaq: CELG  )

5/6/09

Outperform

****

Diageo (NYSE: DEO  )

2/20/09

Outperform

*****

Microsoft (Nasdaq: MSFT  )

1/22/09

Outperform

***

Data from CAPS.

While not all of these picks may pan out, they could be a good place to start further research. I decided to take a closer look at Diageo.

Drink it in
"I love Guiness, Crown and dividends so this stock was a natural for me," said CAPS All-Star Jiffylush recently. And with that one line, Jiffylush did a great job summarizing the case for Diageo.

This 800-pound beverage gorilla owns some of the world's top brands. In addition to Guinness and Crown Royal, it lays claim to powerhouses including Johnnie Walker, Smirnoff, Baileys, Captain Morgan, and Tanqueray. The strength of these brands has helped the company consistently generate solid cash flow, which the company has directed toward shareholders in the form of dividends and share buybacks.

Of course Jiffylush isn't the only CAPS member who's been bullish on Diageo. In all, more than 2,100 CAPS members -- including yours truly -- have given the stock a thumbs-up. Among those thousands of bulls, you'll find CAPS' top-ranking member, tenmiles, who pitched earlier this year:

I like Diageo as a defensive play and likely market beater on a total return basis over the next few years. Valutation metrics are in line with its peer group, while the balance sheet is strong enough to support very attractive dividend yield north of 6%. Leadership positions within a wide variety of spirits; also has some "low end" lines, which should continue to do well if drinkers trade down. ...

Worst case scenario - their 10 year old Johnnie Walter inventory becomes 12 year old and they sell it for more profit - seems like a good business model for these recessionary times

But here's the important question: What's your take on Diageo? Will it show its strength in the face of recession? Get in the action by clicking over to CAPS. It's absolutely free and CAPS already has more than 130,000 stock pickers chipping in to find the best stocks out there.

Related Foolishness:

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Apple is a Motley Fool Stock Advisor recommendation. Microsoft is a Motley Fool Inside Value pick. Diageo is a Motley Fool Income Investor selection. Buffalo Wild Wings is a Motley Fool Hidden Gems recommendation. The Fool owns shares of Buffalo Wild Wings. Try any of these Foolish newsletters today, free for 30 days. 

Fool contributor Matt Koppenheffer does not own shares of any of the companies mentioned, but he is keeping a close eye on some through his CAPS portfolio. You can also connect with Matt on Twitter @KoppTheFool. The Fool's disclosure policy would like to work like a dog someday -- boy does that seem like the life.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 12, 2009, at 2:38 PM, sunriser26 wrote:

    Mr. Koppenheffer: Please explain what is happening with Mc Donald stock prices. The chain is handling the recession very well, but the stock price continues to drop...drop...drop. What in the world is going on? Please try to explain.

  • Report this Comment On May 12, 2009, at 4:26 PM, TMFKopp wrote:

    sunriser26-

    I'm not sure what time frame you're referring to, but within the past three months or so McDonalds has underperformed the broader market. Among other things I would attribute this to the fact that the stock vastly outperformed the rest of the market during this downturn.

    I also expect that some investors (or maybe we could say traders) are abandoning some safer stocks like McDonalds right now to chase after some of the riskier stocks that have been posting huge gains in the past couple of months.

    If we look at a longer time horizon, though, McDonalds' stock is up over 100% over the past five years while the S&P 500 has lost around 20%. I'd say that's a performance to be pretty pumped about.

    While I don't know that we'll see another 100% over the next five years, if the company continues to execute the way it has, then investors should be able to expect solid gains.

    In short, I wouldn't sweat the short term price fluctuations.

    Matt

  • Report this Comment On May 12, 2009, at 4:44 PM, PrestonCheek wrote:

    Matt, thanks for the article, being a member of the community it's nice that you recognize people and put their efforts for others to see.

    I am one of the traders that took some nice gains off of MCD in order to take advantage of some other stocks that are just to good to pass up, I sold half of my position and made a nice haul. Also, I to believe that MCD is a safe stock that pays a nice divvy for a longer term outlook, though I do agree that the price has been stagnate of late I also think that it would serve as a hedge for another downturn if we were to have one in the future.

    Anyways great article and keep up the good work, look forward to more in the future.

  • Report this Comment On May 20, 2009, at 9:43 PM, TheGMaster wrote:

    One of the most amazing statistics regarding McDonalds is their dividend history over the last 5-6 years. It has multiplied many times over this period and is currently yielding over 3.5% due to this dividend growth. Mr. Koppenheffer, thanks for including me (thegmaster) in one of your articles for the 2nd time. Your articles are great!

    Greg W.

    Brandon, MS

Add your comment.

Compare Brokers

Fool Disclosure

DocumentId: 897174, ~/Articles/ArticleHandler.aspx, 5/24/2012 5:25:11 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 12,529.75 33.60 0.27%
S&P 500 1,320.68 1.82 0.14%
NASD 2,839.38 -10.74 -0.38%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

5/24/2012 4:02 PM
DEO $94.07 Up +0.65 +0.70%
Diageo plc (ADR) CAPS Rating: *****
MCD $91.53 Up +0.05 +0.05%
McDonald's Corp CAPS Rating: *****
MSFT $29.07 Down -0.04 -0.14%
Microsoft Corp CAPS Rating: ****
PCU $31.38 Down +0.00 +0.00%
Southern Copper Co… CAPS Rating: ****
AAPL $565.32 Down -5.24 -0.92%
Apple CAPS Rating: ***
BWLD $85.16 Down -0.67 -0.78%
Buffalo Wild Wings CAPS Rating: ****
CELG $69.91 Up +0.83 +1.20%
Celgene Corp CAPS Rating: *****

Advertisement