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Double Your Dividends in Six Years

Wells Fargo (NYSE: WFC  ) cut its dividend back in March. At the time, it was yielding nearly 10% -- a figure that turned out to be too good to be true.

I didn't own Wells Fargo at the time (and don't today, either), but I can sympathize with shareholders: Recently, lured by a juicy yield, I bought shares of International Paper (NYSE: IP  ) … not long before the company reduced its dividend by 90%.

The lesson? It's not that high yields are risky in and of themselves -- though you should view double-digit yielders with a raised eyebrow.

Rather, the takeaway for me is: Don't chase high yields. Focus on dividend growth instead.

See, here's some good news for you: You can double your dividends, and double the yield you enjoy on the price you paid for your stock -- just by being patient. That's because not only do healthy, growing companies often pay out sizable dividends -- they also tend to increase those dividends over time.

Math trick time
You can use the handy "Rule of 72" to see how long it will take to double your yield. Take 72 and divide it by the expected growth rate. Let's use 12% as a reasonable, generous growth rate (because rates of 20% or 40%, which you'll see sometimes, aren't sustainable over long periods).

Divide 72 by 12 and you get 6 -- telling you that it will take roughly six years to double the dividend. In just 12 years, it will quadruple.

Let's look at some real-life examples:


Dividend Yield

5-Year Dividend Growth

Automatic Data Processing (Nasdaq: ADP  )



Boeing (NYSE: BA  )



PepsiCo (NYSE: PEP  )



AT&T (NYSE: T  )



Verizon (NYSE: VZ  )



Source: MSN Money.

If we assume that (1) Automatic Data Processing averages dividend growth of just 12% over the coming years and (2) you're earning a 3.5% yield on your cost, then in six years your yield will be some 7%. Six years later it'll be close to 14%. In 20 years, you'll be reaping more than 30% in yield, based on your original purchase price.

If you'd invested $10,000, you'd be raking in more than $3,000 yearly, plus the stock will (hopefully) have appreciated over 20 years. That one-two punch is hard to beat.

Foolish final thoughts
In the table above, AT&T and Verizon are presented as high yielders with slow growth. While these are relatively safe dividend payers, other dividend payouts aren't so sustainable.

Which is why you shouldn't just go out chasing high yields. Also, don't assume that two companies offering 4% yields are largely the same, dividend-wise. For long-term investors, dividend growth matters.

So, where do you find such stocks? If you're looking for a few good dividend stocks, you're in luck. This is a very attractive time in which to buy dividend payers. Companies you may have wanted to own anyway are now offering more attractive prices (with better yields, in some cases) than they were a year or two ago.

Of the names highlighted in the above table, ADP and PepsiCo are two particularly good stocks worth further research. Or if you'd like some help identifying dividend dynamos, we'd love to introduce you to many promising dividend payers via our Income Investor service, which you can try for free. On average, its picks are beating the market handily and boast an average dividend yield of more than 5%. Click here to learn more about a free trial.

Already subscribe to Income Investor? Log in at the top of this page.

Longtime Fool contributor Selena Maranjian owns shares of PepsiCo. PepsiCo is an Income Investor recommendation. The Motley Fool is Fools writing for Fools.

Read/Post Comments (3) | Recommend This Article (26)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 08, 2009, at 3:26 PM, Meatros wrote:

    Am I misunderstanding something here? The author writes:

    "If you'd invested $10,000, you'd be raking in more than $3,000 yearly"

    But as far as I can figure it, ADP's yearly dividend would net you something around $300 yearly if you invested 10k in it (with ADP's shareprice at 38ish).

    300 is not 3000. What am I missing?

  • Report this Comment On June 08, 2009, at 3:54 PM, lctycoon wrote:

    It would be $300 before taking the dividend growth into effect.

    At a 12% growth rate, the dividend would be ten times its current level after 20 years. - This represents a 30% yield off of your initial investment.

    The $3000 figure represents what you will be making in twenty years time, not what you are making today. You are correct, if you invested $10,000 you would get ~$300 this year.

  • Report this Comment On June 11, 2009, at 11:04 AM, justplanephil wrote:


    Nice list, but since it only has a few stocks traded in US $ wouldn't you have to take into account the currency exchange rate in order to see what your real return is?

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