Summer is coming to an end, but it's not too late to indulge in one of 7-Eleven's
Today's Wall Street Journalreports (subscription required) that 7-Eleven's new Diet Pepsi Slurpee, launched last month, is enjoying "strong sales increases." This seemingly unremarkable feat is actually the result of some pretty nifty science on Pepsi's part. A Slurpee's smooth consistency is a function of the sugar crystal itself, so producing a non-sugar Slurpee was no simple matter.
7-Eleven approached both Pepsi and Coca-Cola
Coca-Cola, for its part, told the Journal that it did come up with a Diet Coke Slurpee formula but had concerns about drink quality. Too little, too late for Coke. Like Pepsi's winning bid for Gatorade and Sobe, this marks another instance of Pepsi beating Coke to the punch.