Although this new product flies in the face of recent low- or no-carb trends, it certainly addresses what may have long been an ignored market -- that is, the market for a soft drink that isn't as sugary or calorie heavy, but still tastes good. It's not such an uncommon complaint that full-strength sodas are too sweet, but preferable to the chemical aftertaste of diet drinks sweetened with Nutrasweet. (I myself prefer that refreshing chemical flavor.)
In addition, Pepsi says it's targeting what are known as "dual users," those who drink both diet and regular sodas. The company said that that kind of soda-pop consumer has increased by 75% over the last two years. An interesting tidbit that should attract both anti-Nutrasweet crusaders and low-carb dieters: Pepsi is apparently using the darling of the Atkins diet, Splenda sweetener, to lend the new beverage its middling sweet flavor.
Not surprisingly, it's said that cola rivals Coca-Cola
Other recent cutting-edge moves by Pepsi include, of course, its marketing campaign linked with Apple's
Is this Pepsi's latest fresh idea? We'll have to wait till the summer to find out if the new drink will attract carb-conscious consumers and those looking for a middle ground, or if the drink is a tasteless flop snubbed for healthier alternatives. It should also be interesting to see what Coke's answer might be.
Does a mid-calorie, mid-carbohydrate soda appeal to you? Talk about what this means for Pepsi on its namesake discussion board. If you'd rather talk about dietary changes, try the Fools Fighting Fat or Low Carb Way of Life boards.
Alyce Lomax does not own shares of any companies mentioned.