Printing on a Pringle

There's no doubt that Pringles are irresistible. But did you know they will soon be informative as well?

Maybe informative might be too strong of a word, but Procter & Gamble (NYSE: PG  ) has come up with an innovative process to place images and text on the surface of Pringles potato chips -- or should that be crisps (I always forget). So now a person can spy one message or other before she downs the next victim from the canister.

According to the release, first up will be a promotion involving one of Hasbro's (NYSE: HAS  ) popular board games, "Trivial Pursuit Junior." Questions from that brand will be featured on the crisps, along with the answers, of course. (Actually, P&G should consider placing the questions in one canister of crisps and the answers in another canister to double sales -- as well as the anger level of consumers, I suppose). The launch of this initiative is scheduled for summertime.

It won't stop there, obviously. This will only be the tip of the iceberg. All kinds of advertisements could be placed on the product. Certainly, a Disney (NYSE: DIS  ) or a Fox (NYSE: FOX  ) will find a use for this foodstuff medium, since it not only represents a new high-volume consumer category to cross-promote with, but it comes with successful precedent; Disney has licensed images of its characters to be placed on candy bars, for example.

Perhaps Sony (NYSE: SNE  ) could plan ahead regarding the marketing plans for Spiderman 3 and place the Spidey logo on Pringles snacks since it ran into so much trouble attempting to place it at the ballpark. Electronic Arts (Nasdaq: ERTS  ) might want to promote the next MVP baseball game on the little edibles. Heck, if P&G can figure a way to get the printing really small, Janus Capital Group (NYSE: JNS  ) could distribute prospectuses of its mutual funds in this fashion (or notices of such events as its recent settlement).

OK, that last one was just for fun. The link between consumer staples and advertising is not new, but I think the idea of utilizing actual Pringle crisps to target specific demographics as well as mass-market audiences is one that could be leveraged down the line to supply incremental value for the brand. I'd also be willing to bet that PepsiCo (NYSE: PEP  ) and its Frito Lay unit will eventually seek to exploit this novelty.

I, for one, will be first in line at the supermarket checkout when this rollout from P&G begins. (Fool readers are now wondering whether or not I actually have a life. Sadly, so am I).

Electronic Arts is aMotley Fool Stock Advisorrecommendation. Check out the newsletter for six months, risk-free.

Fool contributor Steven Mallas owns shares of Disney, and he can't wait to first read, then eat a Pringle.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 507981, ~/Articles/ArticleHandler.aspx, 10/21/2016 2:42:52 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,145.78 -16.57 -0.09%
S&P 500 2,140.21 -1.13 -0.05%
NASD 5,253.08 11.24 0.21%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 2:27 PM
DIS $93.02 Up +0.99 +1.07%
Walt Disney CAPS Rating: *****
EA $82.74 Up +0.22 +0.27%
Electronic Arts CAPS Rating: ***
HAS $82.56 Up +0.09 +0.11%
Hasbro CAPS Rating: ****
JNS $13.71 Down -0.41 -2.87%
Janus Capital Grou… CAPS Rating: *
PEP $105.57 Down -0.30 -0.28%
PepsiCo CAPS Rating: ****
PG $84.47 Down -0.47 -0.55%
Procter and Gamble CAPS Rating: ****
SNE $32.14 Down -0.58 -1.77%
Sony CAPS Rating: ***