Ever wish you could just start over? With a TV show, that is? Time Warner Cable, part of Motley Fool Stock Advisor pick Time Warner
Later this year, Time Warner will team with General Electric's
NBC makes up more hot entertainment property than you might think, including cable's USA, Bravo, and the SciFi Channel. However, only a select number of shows will have the "Start Over" feature.
It's no secret that many cable providers have sought to duplicate the features offered by Stock Advisor pick TiVo. Time Warner Cable's move is a different spin on the same idea, since it preserves advertisers' ability to reach viewers. After all, if someone turns on the TV at 15 or 30 minutes past the hour, they missed not only half the show, but also half the ads.
"Start Over" is an interesting feature that underlines the industry's current dilemmas regarding DVR technology and advertisers' demands. Still, it seems to me that the digital recording capabilities of TiVo and cable providers like Comcast
Given its tough competition, Time Warner Cable could use some interesting technology to add to its service. However, I think that DVRs' more flexible time-shifting and ad-skipping abilities will continue to resonate best with TV viewers.
Here's some recent related Foolish content:
- Apple's "desperate" moves into downloadable TV.
- What next for product placement?
- TiVo recently decided to go for broke.
TiVo and Time Warner are Motley Fool Stock Advisor picks. On the lookout for other publicly traded innovators in the worlds of media and entertainment? Want to fill your portfolio with top-notch investments? Check out what David and Tom Gardner have recommended in theMotley Fool Stock Advisornewsletter. Sign up today for a 30-day free trial.
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Alyce Lomax does not own shares of any of the companies mentioned.