Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Steiner's Dot-Com Massage

The fine trained hands at Steiner Leisure (Nasdaq: STNR  ) are letting their geek flags fly by shoring up their online presence. The slick storefront is growing its reach this week by opening up outlets through both eBay (Nasdaq: EBAY  ) and (Nasdaq: AMZN  ) .

A little background on Steiner is probably necessary if you aren't familiar with the company. I stumbled upon Steiner a couple of years ago, when I noticed that most of the company's revenue was derived from running the shipboard spas for just about every major cruise line.

I recognized the opportunity. Favorable trends and a growing fleet of managed spas helped Steiner grow consistently. In fact, it has topped Wall Street estimates in 14 of the past 15 quarters. That made it an easy recommendation to Rule Breakers newsletter service subscribers, and the stock has risen by roughly 70% since I singled it out in the fall of 2004.

Shortly after the selection, I made my first purchase on It was my way of kicking the tires and giving my wife a gift at the same time. I was impressed. The site had an intuitive interface and plenty of sticky features, such as the ability to schedule regular delivery of the company's signature branded products.

Steiner further enhanced its Internet role last year, when the company began offering site visitors free online consultations from trained therapists. Nice! It's only natural to see Steiner as an old-school service company that has the good fortune of riding the popularity of cruise-line spas, but there's really a dot-com heart beating away under that waxed chest.

A third of the company's revenues are coming from its product lines. Its presence on top fleets such as Carnival (NYSE: CCL  ) , Royal Caribbean (NYSE: RCL  ) , and NCL exposes it to more than 1.5 million passengers a year. Patrons can naturally buy any care products they like while they're on the boat, but the online store grants Steiner the luxury of reaching out to those patrons 24/7 from anywhere.

Opening up a store on eBay and becoming part of the marketplace are new ways for the company to reach out to a larger audience. The new outlets will allow Steiner the ability to unload overstocked clearance merchandise without cheapening its flagship store. And it also marks Steiner's entry as yet another merchant that will now accept eBay's popular PayPal payment option.

Well done, Steiner. Keep rubbing the Internet the right way.

If you want to read Rick's original buy report for Steiner and all of the updates along the way, take advantage of a 30-day guest pass that will grant you a trial subscription of the Motley Fool Rule Breakers service. and eBay areStock Advisorselections.

Longtime Fool contributor Rick Munarriz will never be confused with a metrosexual -- his shoes don't even match at the moment -- but he has taken in a pair of Steiner spa treatments on the Disney Magic. He does not own shares in any of the companies in this story, save for Disney.The Fool has a disclosure policy. He is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 514290, ~/Articles/ArticleHandler.aspx, 10/25/2016 3:14:52 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,168.38 -54.65 -0.30%
S&P 500 2,143.09 -8.24 -0.38%
NASD 5,280.80 -29.02 -0.55%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/25/2016 2:59 PM
AMZN $834.44 Down -3.65 -0.44% CAPS Rating: ****
CCL $46.91 Down -0.09 -0.19%
Carnival CAPS Rating: **
EBAY $29.03 Down -0.19 -0.65%
eBay CAPS Rating: ****
RCL $70.78 Up +0.43 +0.61%
Royal Caribbean CAPS Rating: ***
STNR.DL $0.00 Down +0.00 +0.00%
Steiner Leisure CAPS Rating: *****