Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



bebe's Hot July

Many women's apparel retailers didn't fare too well in July's summer heat, but bebeStores (Nasdaq: BEBE  ) was among the exceptions. Investors can appreciate a retailer that flourishes even as its peers start to wilt.

bebe reported a 10% increase in same-store sales for July, more than twice what analysts expected from the retailer. That was an impressive showing, considering that retailers like Chico's (NYSE: CHS  ) and Ann Taylor (NYSE: ANN  ) , to name just a few, missed analysts' expectations for July sales.

As investors, we know not to place too much emphasis on monthly same-store sales figures; one financial metric does not an investment thesis make. (I wrote about some of the issues currently surrounding same-store sales data last month.) But same-store sales figures do help us better assess a retailer's current performance. Given the market's going consensus that July's heat -- and perhaps the financial pressures we keep hearing so much about -- kept shoppers at home more often, there's something to be said for bebe's extremely impressive jump in same-store sales for the month.

bebe wasn't up against easy comparisons, either. In July of last year, its same-store sales rose a whopping 25%. This year, bebe's total July sales increased 21.4% to $37.4 million.

I was compelled to examine bebe's most recent quarter because it seemed to be doing better than many of its peers, especially since this year has been tough for many retailers. While bebe has had its ups and downs, it's historically a well-run company. Fool co-founder Tom Gardner is familiar with bebe, and he's recommended the stock for Motley Fool Stock Advisor subscribers.

Some of the most interesting retailers can excel even when times are tough, and bebe's latest same-store sales may have earned it a place on investors' watch lists.

Shop around for more on bebe by reading the following Foolish content:

bebeis aMotley Fool Stock Advisorrecommendation. To find out what other companies David and Tom Gardner have recommended to investors, click here for a 30-day free trial.

Alyce Lomax does not own shares of any of the companies mentioned.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 515221, ~/Articles/ArticleHandler.aspx, 10/22/2016 8:12:46 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 22 hours ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 3:48 PM
BEBE $0.66 Down +0.00 +0.00%
Bebe CAPS Rating: *
ANN.DL $0.00 Down +0.00 +0.00%
ANN CAPS Rating: **
CHS $11.96 Up +0.07 +0.59%
Chico's FAS CAPS Rating: **