Quick Take: Taco Bell Attacked by Rats

Rats are the last thing Yum! Brands (NYSE: YUM) needs after having recently tangled with a PR debacle related to an E. coli outbreak, but the rats attacked.

While watching CNBC this morning, I was fortunate enough to catch video of a gaggle of rats scurrying around inside a closed KFC/Taco Bell restaurant in New York City. (By fortunate, I mean I hadn't just finished a Chalupa, and it was quite a sight.)

Vermin obviously don't belong in a restaurant, even if it's just one restaurant that's part of a huge chain. Be certain that rivals like McDonald's (NYSE: MCD), Wendy's (NYSE: WEN), and Burger King (NYSE: BKC) are heaving sighs of relief that it's not one of their restaurants getting such dubious publicity.

At first blush, I wondered if it was a prank or a hoax; that was more rats than I've seen in one place since I saw the movie Willard. Vermin may be around more often than we'd even like to contemplate, but they're seldom seen. And the first thing I thought of was the finger found in Wendy's chili several years ago -- a distasteful story that turned out to be a hoax. However, subsequent news coverage reveals that this franchise has had repeated problems with vermin and cockroaches, so it seems likely this is no joke.

Nope, there's nothing yummy about rats, and the stock slid in today's trading. Somebody, send in the chihuahuas! Or maybe an army of hungry housecats?

Looking for more appetizing stock ideas? Try a 30-day free trial to Motley Fool Stock Advisor.

Alyce Lomax does not own shares of any of the companies mentioned. If you'd like to chime in on this article, feel free to send her an email or comment here.

Comment (0)
Recommended (25)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 522560, ~/articles/articlehandler.aspx, 8/28/2008 1:41:11 PM,

Sign up for FREE Motley Fool site access!

Already registered? Login Here

It’s FREE! Enter your email address, and we’ll rush you to the article you're looking for right now.

Privacy / Legal Information

We will use your email address only to keep you informed about updates to our web site and about other products and services that we think might interest you. The Motley Fool respects your privacy. Please read our Privacy Statement

.

Related Tickers

Yum! Brands, Inc.

YUM Up! $36.38 +1.11 (+3.15%) 1:24 PM
CAPS Rating:
1581 Outperforms
82 Underperforms
Rate This Stock

Major Indices

S&P 5001,294.46+1.00%
DJIA11,676.10+1.51%
RSL 2K741.87+1.22%
NASD2,403.45+0.88%
Updated: 1:25:30 PM
Sponsored by:

The Motley Poll

Where will the U.S. dollar go from here?

Sponsored by: