Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Quick Take: Death-Dealing Soda Machine Ravages City

Like many of you, on July 4th I saw the longest commercial ever produced: Transformers. This 2-hour, 20-minute commercial, brought to you by DreamWorks Pictures, a division of Viacom (NYSE: VIA), Hasbro (NYSE: HAS), and various sponsors, truly raised the bar for special effects in advertisements.

The most incredible part of this story: I actually paid to watch this commercial. Like TiVo, only backward. Apparently, my friends and I weren't the only ones who walked into the trap, as the film has already grossed nearly $66 million heading into its first weekend. Somewhere, a Hasbro executive is smiling mischievously.

Foremost among the film's legion of product placements was General Motors (NYSE: GM  ) , which seemingly managed to pimp every car in its lineup, including the admittedly sweet-looking new Camaro. I can't explain why, but I found the idea of warring galactic robots choosing Earth as the site of their final battle more plausible than so many people in one city driving a GM auto.

As over-the-top as GM's placements were, they paled in comparison to the gratuitous sequences plugging Nokia, Microsoft, and Pepsi (NYSE: PEP  ) , which featured a death-dealing Mountain Dew vending machine/robot. The vending machine robot was a real showstopper, firing cans of Dew at bullet-like speeds. Along with several of the film's plot points, the fate of the violent Mountain Dew machine is unknown. Presumably, it is still wandering the streets, hurling cans of extreme cola at unsuspecting civilians.

I'm really hoping the Mountain Dew machine survives to see the likely sequel. I can see it now: A roguish loner with a heart of gold, but who is too much of a nonconformist to team up with the straight-laced Autobots. He finally caves, though, and helps the Autobots to vanquish evil and save humanity, in the process delivering vast quantities of ice-cold Mountain Dew to the human populace before retreating to his alternative, snow-boarding lifestyle.

Who knows, maybe in the sequel he'll have a rival who fires Coke bottles. Given the amount of product placement in the first film, you certainly can't rule it out.

Hasbro is a Motley Fool Stock Advisor selection, while TiVo is a former pick. Microsoft is a Motley Fool Inside Value recommendation. You can take a free 30-day trial of either newsletter to see which stocks get the thumbs-up from our Foolish advisors.

Foolish Editor Joe Magyer has no financial interest in any of the companies mentioned in this article. The Motley Fool's disclosure policy: Truly more than meets the eye.

Read/Post Comments (0) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 530788, ~/Articles/ArticleHandler.aspx, 10/26/2016 7:14:23 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,199.33 30.06 0.17%
S&P 500 2,139.43 -3.73 -0.17%
NASD 5,250.27 -33.13 -0.63%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/22/2016 4:00 PM
DWA $40.97 Down +0.00 +0.00%
DreamWorks Animati… CAPS Rating: ***
GM $31.58 Down -0.02 -0.06%
General Motors CAPS Rating: ***
HAS $82.54 Down -0.76 -0.91%
Hasbro CAPS Rating: ****
PEP $107.07 Down -0.16 -0.15%
PepsiCo CAPS Rating: ****
VIA $42.35 Up +0.50 +1.19%
Viacom CAPS Rating: ***