Taking Care of "Business 2.0"

I haven't seen too many people eulogize last week's death of Business 2.0. Even the magazine's own blog doesn't seem to acknowledge that it's dead ink walking. Yet it's true. Time Warner (NYSE: TWX  ) did, in fact, decide to kill the edgy, tech-business-savvy publication last week.


I'm not going to pout over how Time Warner is pulling the plug on the magazine while Money and Fortune live on. Obviously, those publications reach more sustainable mainstream audiences. However, Business 2.0 was -- heck, until next month's final issue comes out, I prefer to go with is -- one of my favorite reads.

Silicon Valley is as entertaining as it is perpetually changing, and Business 2.0 has been there to chronicle some pretty amazing stories along the way. There were plenty of magazines to lean on during the bubble days, including Business 2.0, Red Herring, and Industry Standard. They all faded away once the dot-com marketing budgets dried up, though Red Herring is giving it another go under new leadership.

Time Warner was seeking bids for the monthly magazine, but the company ultimately decided that a better tactical move was to ax it rather than hand it to over a competitor on the cheap.

Pity. Again.

Searching through the Fool's site, I see nearly 50 references to Business 2.0 over the past decade. It was certainly inspirational fodder from time to time. I piggybacked off last month's cover story on technological disruptors, to introduce public plays off those changes.

Sure, there are plenty of great online resources for market-worthy tech news. CNET Networks (Nasdaq: CNET  ) is a master, by way of its sites such as and Webware. Google (Nasdaq: GOOG  ) , Yahoo! (Nasdaq: YHOO  ) , and Microsoft (Nasdaq: MSFT  ) all run great financial portals with timely news feeds. However, some stories are too good to deliver in mere hundreds of words. I'll really miss Business 2.0's rich, in-depth articles.

I guess that's why I'm stunned to find that there isn't more of an outcry over Time Warner's move to stop the presses. I couldn't have been the only one enlightened, challenged, and ultimately changed by the publication.

Pity. Thrice. 

Recent Fool headlines that have leaned on Business 2.0:

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