Michael Jackson isn't the only one willing to pay a fortune for bizarre things. Stock Advisor recommendation Activision
Bizarre is also responsible for franchises such as Formula 1, Fur Fighters, The Club, and the digitally delivered Xbox Live hit Geometry Wars.
Liverpool-based Bizarre has no problem dabbling in action games, though titles like Project Gotham Racing and Formula 1 have proven its true forte in a $1.4 billion racing game market. Buying Bizarre gives Activision the developer firepower to compete against Electronic Arts'
This makes yet another beefy buy for Activision. The company acquired Guitar Hero publisher RedOctane last year in a timely purchase; the music rhythm genre has taken off, propelling Activision's results higher.
(If you're not familiar with Rock Band or Guitar Hero III, look for it on your child's holiday wish list. I fear that my 13-year-old son will go arthritic, given all of the time he spends trying to beat "Jordan" on Expert mode.)
All of these deals are making Activision a more well-rounded company. It may not exactly be EA just yet, but who is? Activision's still a better company than it was a couple of years ago, when shareholders were hanging on for every licensed Spider-Man title. There's nothing wrong with licensing -- firms like THQ
So clear the streets. Activision is challenging Electronic Arts to a race.
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