Fool Awards 2007: Best Marketing Campaign

Recs

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Your mission today is simple: Pick your favorite marketing campaign of 2007. Keep reading to check out the links to the Fool-selected nominees, read a brief blurb about each, and vote! We'll publish the results before the end of the year. Maybe one of these can wrest away the honor from what I consider the best commercial of all time, but that's a survey for a different day.

In no particular order, here are your nominees:

Nintendo (OTC BB: NTDOY.PK),"Wii Would Like to Play"
Description: Two door-to-door Wii players rock your house, then ride off into the sunset.
Pro: It does look really fun, even to people who don't normally play video games. 
Con: Wii or no Wii, I'm not sure I'd let those guys into my house.

FedEx Kinko's (NYSE: FDX),"Usual Responsibilities"
Description:
A competent office worker game-plans with his all-too-familiar co-workers.
Pro: Cubicle-dweller commentary as fresh as the first time you saw Office Space or read Dilbert.
Con: May hit a nerve if you identify with anyone but the main character. 

Apple (Nasdaq: AAPL),"I'm a Mac"
Description:
Mac = an effortlessly cool dude, PC = a desperate, Bill Gates-looking dweeb.
Pro: This may be the most spoof-worthy of the commercials ... check out our very own Michael Sarill's low-fi version here.
Con: After seeing him lose for the umpteenth time, don't you start rooting for the PC guy?

GEICO, a subsidiary of Berkshire Hathaway (NYSE: BRK-A) (NYSE: BRK-B),"Caveman"
Description:
The usual stereotype of dim-witted, uncouth cavemen played to comic effect.
Pro: Best caveman riff since "Unfrozen Caveman Lawyer."
Con: The Internet site was clever, but did anyone outside of Disney's (NYSE: DIS) ABC think the TV show was a good idea?

MasterCard (NYSE: MA),"Priceless"
Description: You know the drill: Blah, blah, blah ... priceless!
Pro: We've seen so many versions, but the one above is still surprisingly touching. 
Con: It's a cliched line now, used by people who still say "Wazzuuuup?"

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11/6/2009 4:00 PM
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MA $236.90 Up +6.65 +2.89%
MasterCard, Inc. CAPS Rating: **
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