Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Starbucks' New Year's Resolution

If there's anything New Year's Eve is known for -- other than funny hats, confetti, and maybe a little too much champagne -- it's the New Year's resolutions that many people dream up (and often break). Just in time for anybody who's got the "diet" resolution, Starbucks (Nasdaq: SBUX  ) is introducing The Skinny Latte platform.

A "Skinny" drink, as Starbucks calls it, consists of a nonfat latte with sugar-free syrup. As an example, the company noted that a tall Cafe Latte or Cafe Mocha of the Skinny variety would rack up just 90 calories. (That's half the calories of a regular tall Cafe Latte with whole milk, according to the company's own handy nutrition calculator. And a non-Skinny tall Cafe Mocha, with whole milk and whipped cream, clocks in at 290 calories -- non-Skinny indeed.)

It's a great idea for Starbucks to publicize healthy offerings (although now that it's done so, it sure does make you marvel at the calories in the regular offerings). Starbucks has been targeted by the fat police before, and lowering the calories and fat is nothing new for the coffee giant; I wrote about Starbucks' offering skinnier drink options for Frappuccinos way back in 2004.

Plus, if Starbucks is going to cater to kids, it's best to have more healthy options, too, given rising rates of childhood obesity and diabetes. And of course, it certainly doesn't hurt in the company's aims to fight against lower-end rivals like Dunkin' Donuts and McDonald's (NYSE: MCD  ) , not to mention fellow coffee slingers like Peet's (Nasdaq: PEET  ) and Caribou (Nasdaq: CBOU  ) .  

In the short term, the Skinny platform likely won't fatten up Starbucks' share price. And the press release does seem like a bit of a fluffy way to try to jazz up would-be New Year's dieters, some of whom may have been tempted to ring in the New Year with black coffee, no sugar. Strategically, however, it seems to me that Starbucks investors are well-served by the company's attention to providing the options many customers might demand, and the skinnier latte and mocha options certainly fit the bill.

Help us in our goal to give every young person around the globe a financial education! Learn more about the new direction of Foolanthropy, now in its second decade, here.

Read/Post Comments (0) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 557502, ~/Articles/ArticleHandler.aspx, 10/26/2016 11:49:25 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,234.57 65.30 0.36%
S&P 500 2,143.51 0.35 0.02%
NASD 5,274.69 -8.71 -0.16%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/26/2016 11:34 AM
SBUX $53.71 Up +0.04 +0.07%
Starbucks CAPS Rating: ****
CBOU.DL $0.00 Down +0.00 +0.00%
Caribou Coffee Com… CAPS Rating: ***
MCD $112.41 Down -0.31 -0.27%
McDonald's CAPS Rating: ***
PEET.DL $0.00 Down +0.00 +0.00%
Peet's Coffee & Te… CAPS Rating: *