Cue the American Idol theme. TiVo
Oh goody. Gootube on the boob tube.
I'm sure that'll be nice. I like my Web video. Watching impressionist Frank Caliendo ape Jim Rome is about as good as it gets on the Web for me. Others like cats posing as Spartan soldiers. Others like ... whatever.
More than 100 million YouTube videos are watched daily. TiVo seems to think giving its customers access to this digital playground will be a difference maker. Quoting CEO Tom Rogers from the company's press release:
TiVo is building toward the dream of providing one stop for all content, through one box, integrated into one interface, accessible through one simple remote control. With TiVo providing this web video feature, along with 20,000 Amazon
titles, millions of songs, thousands of music videos, and an enormous collection of photos, we have already gone a long way toward building out the dream. (Nasdaq: AMZN)
Well, then, strike up the band!
Or don't. Here's the thing: TiVo works for live TV because, without it, live TV can't be paused or saved. Web video doesn't have that problem. So where's the value being added? Is TiVo saying that Web video is best played on TV? Apple
Adding Gootube isn't like adding movies via Amazon's Unbox service. To the contrary; a feature like this only becomes interesting when TiVo strikes up deals with Google
Don't touch that remote! Related Foolishness awaits: