Garmin Hears You

Recs

17

I love the Consumer Electronics Show. Every year, CES rolls out the year's most intriguing new technology. For me, a technophile contributor to our Rule Breakers team, it's pure heaven.

Today, it's Garmin (Nasdaq: GRMN) that has me on cloud nine.

At CES, the company introduced two voice-activated global positioning systems. You read that right. These devices are programmed to accept simple navigation commands, such as "Take me to the nearest Italian restaurant."

Cool, huh? I'll say. But I also find it interesting that this is one of many voice-activated services being touted for 2008. Microsoft (Nasdaq: MSFT) executive Robbie Bach told the CES crowd on Sunday that its "Sync" voice-activated entertainment system for vehicles now includes a 911-assist feature. Authorities are notified when an airbag deploys.

So far, only Ford (NYSE: F) has adopted Sync. But with the popularity of General Motors' (NYSE: GM) OnStar system, it seems only a matter of time before voice-activated services become available from every car manufacturer.

By now, you're probably wondering whether I'm letting my I-heart-tech tendencies get in the way of my investing brain. I won't deny the possibility. But a close study of the history of business reveals something incontrovertible: Technology-driven disruptive change occurs only when one of these things happens:

  1. A massive business problem forces spending. (Y2K.)
  2. A breakthrough creates unparalled consumer convenience. (Digital video recorders.)

Has Garmin just created the next DVR? I'm not entirely sure. But voice-activated systems are about to get a whole lot more functional and, thereby, more attractive for road-weary commuters. Your portfolio has been warned.

Simon says ... check out this related Foolishness:

Closed for 15 months – opening 10 days only! Get notified ahead of time as our expert portfolio manager invests $1 MILLION in the best opportunities from across The Motley Fool’s premium investment services. This is the first open since August 2008, by invitation only. Enter email below.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 558017, ~/Articles/ArticleHandler.aspx, 11/9/2009 9:53:35 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

The Must-Read Story on Fool.com
Health-Care Reform: A Tale of Two Chambers

Related Tickers

11/9/2009 4:00 PM
F $8.18 Up +0.43 +5.55%
Ford Motor Company CAPS Rating: **
GM $0.75 Down +0.00 +0.00%
General Motors Cor… CAPS Rating: *
NVT $77.97 Down +0.00 +0.00%
NAVTEQ Corp CAPS Rating: ****
GRMN $28.12 Down -0.31 -1.09%
Garmin Ltd. CAPS Rating: ***
MSFT $28.99 Up +0.47 +1.65%
Microsoft Corp CAPS Rating: ***

Community: Investing Wiki

Term Of The Hour

Milton Friedman: Milton Friedman was a well respected popular Monetarist economist and Nobel prize winner.

Want to learn more or edit this definition?
Click here to read more!