The latest improvement is an open platform for sharing extra information with Yahoo!'s search engine: "Instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page."
For example, launch partner WebMD
The idea is to make the search data more relevant to the user, and I think that opening the back-end interfaces to some degree is a very smart effort that could put a thorn in Google's
Of course, there's nothing to stop Google or Ask.com parent IAC
For now, Yahoo! gets an advantage with these improved search results. But if you drop a better mousetrap in the woods and nobody is there to search it, does it catch a user? Some end-user marketing would be in order, Jerry. Pull this one off the right way, and Microsoft's bid could end up looking ridiculous -- just the way you want it.