A Less Artful EA

By Alyce Lomax May 14, 2008 Comments (0)

7 Recommendations

Earlier this week, I pondered Activision's (Nasdaq: ATVI) most recent quarter and wondered what tidings Electronic Arts (Nasdaq: ERTS) would reveal. Just as in last quarter, EA seems to be stumbling along the sidelines.

Electronic Arts experienced surging sales from the popularity of its video games -- fourth-quarter revenue jumped 84% to $1.13 billion -- but that wasn't enough. The video game publisher's fourth-quarter net loss widened considerably over last year, to $94 million, or $0.30 per share, compared with last year's net loss of $25 million, or $0.08 per share.

Although the quarter beat analysts' expectations on an adjusted basis, many investors seem to be thinking "game over," especially since EA turned in a rather tepid forecast and gave reason to believe that the pesky "enhancing profitability" portion of EA's picture remains fuzzy at best.

EA also said it will stop offering quarterly forecasts. Although corporations' forecasts can be unreliable, I'm not sure what EA's decision to stop giving them at all -- at a time when many investors are already wondering what the heck its deal is -- says about its chances of getting its act together in the short term. And honestly, I'm never a fan of companies that offer less information for investors to chew on.

With the exception of Activision, many video game publishers just aren't making the grade these days, even though video games seem to be more popular than ever before. I recently looked at THQ (Nasdaq: THQI) and Midway (NYSE: MWY) and didn't find them very compelling. However, given Electronic Arts' leadership role in the industry, I've been expecting much more from it. The company isn't exactly singeing our eyebrows with its quarters lately.

Meanwhile, EA continues to covet Take-Two Interactive (Nasdaq: TTWO), which peddles the wildly popular Grand Theft Auto franchise, as well as the highly acclaimed BioShock. Apparently, EA needs -- and I mean needs -- this deal. And as my Foolish colleague Rick Munarriz was careful to warn, it won't get Take-Two unless it sweetens the deal.

I've often said I prefer video game industry leaders as investment ideas. For now, though, Activision is the only contender that I consider up to the sector's current challenges. I can't help thinking that EA is like the equivalent of computer Solitaire these days -- it'll keep your attention, and it's something to do, but it's not like you're amped up to win or anything.

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EA and Activision are Motley Fool Stock Advisor recommendations. Take-Two is a Motley Fool Rule Breakers pick.

Alyce Lomax does not own shares of any of the companies mentioned. The Fool has a disclosure policy.

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