BlackBerry Writes the Rules

Sometimes it's hard to believe that Research In Motion's (Nasdaq: RIMM  ) BlackBerry platform is a mere 10 years old. Once a fringe device, the mobile email platform is now a mainstay. And while it arguably doesn't hold the same cult theater stage as the Apple (Nasdaq: AAPL  ) iPhone, the BlackBerry has a stronger following.

At Research In Motion, growth has been unstoppable lately -- the company recently counted more than 14 million users of its email platform, 2.2 million more than it had only three months before. The rapid expansion and adoption that has been smacking investors in the face quarter after quarter lately is the result of RIM's dedication to a new way of looking at wireless services.

Since its initial foray in wireless data communicators in the late 1990s, Research In Motion has made a slow yet phenomenal impact on the wireless industry and how telecommunications companies approach products and services. When most wireless companies were just talking about wireless data, RIM was already focused on one area that would truly become a "killer application" for users of mobile devices -- wireless email.

While top device manufacturers of the 1990s such as Nokia (NYSE: NOK  ) , Ericsson (Nasdaq: ERIC  ) , and Motorola (NYSE: MOT  ) continued to build voice-centric mobile phones that tacked on data capabilities, RIM was on a different wavelength. The Canadian company continued to focus on wireless email as a complete solution anchored to a handheld device designed exclusively for tapping out text and browsing the Web.

Today, you don't need to look much further than the product shelf of your local AT&T (NYSE: T  ) or Verizon (NYSE: VZ  ) store to see who has had more influence on advanced wireless services -- next to several BlackBerry versions, you'll find several competing devices utilizing full QWERTY keyboards aimed at email and messaging enthusiasts.

Now Research In Motion is driving change on yet another level -- by proving that corporate folks aren't the only ones willing to pay handsomely for wireless email. Its consumer-focused devices have been a hit, and now RIM is boldly extending its reach into other consumer niches such as those that prefer touch-screen interfaces.

If the past is any indication, I'm betting that other companies will continue to follow RIM's lead, rather than the other way around.

For more Foolishness:

Apple was recently hand-picked for subscribers of the Motley Fool Stock Advisor service. To see all the stocks that have helped Tom and David Gardner beat the market by 42 points on average, take a free 30-day trial.

Fool contributor Dave Mock wonders if "berry thumb" has been classified as a disorder yet. He owns shares of Motorola and is the author of The Qualcomm Equation. The Fool's disclosure policy floats like a butterfly and stings like a bee.


Read/Post Comments (0) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 650790, ~/Articles/ArticleHandler.aspx, 9/22/2014 12:37:20 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement