Automakers Slammed Into Reverse

Recs

1

Just when you thought buyers might be revving up for summer by driving new sets of wheels off car dealers' lots, up went oil prices. Between that and an otherwise soft economy, June car sales found "R" for reverse, hitting their lowest level in more than a decade.

Let's start with General Motors (NYSE: GM), which saw its U.S. sales drop by 18.5%. If you adjust for the higher number of selling days in the year-ago period, the decline was a less severe 8.3%. Light truck sales were down 16% for the month, while car sales fell 21.1%. All this tends to verify the wisdom of my Foolish colleague Joe Magyer, who kicked off this year by calling GM the "Worst Stock for 2008."

At Ford (NYSE: F), June sales plummeted by 28.1%. Beyond that, the company's truck sales -- its F-series has been the company's bread and butter -- fell by 35.6%. But the real laggard has been Ford's SUV sales, which have fallen 40% thus far in 2008.

Even Toyota (NYSE: TM) had a rough month. The company, which has been closing fast on Detroit's historic Big Three in the race for worldwide automotive supremacy, sold 21.4% fewer vehicles in the U.S. in June year over year. Adjusting for the differing sales periods, its June 2008 sales output dropped 11.5%. Toyota's Japanese rival Honda (NYSE: HMC) managed to eke out a 1.1% June sales gain.

Clearly, buyers are flocking toward smaller, more fuel-efficient vehicles. The diminutive Ford Focus sedan has seen its sales leap by 53% during the first half of this year.

Amid these clear trends, perhaps there's a Fool out there who can justify the lobbying group of 10 major automakers currently taking issue with governmental requirements that they raise their average fuel efficiency by 4.5% annually between 2011 and 2015. Sure, guys -- you continue to crank out your gas-guzzlers, and we'll continue to find better places for our investment dollars than your downtrodden stocks.

For related Foolishness:

“The Next Great Investment”… That’s how a top global investor describes India’s potential. On Nov. 28, The Motley Fool’s Tim Hanson returns to India to prove it. Follow along in real time and get his TOP pick first (Hanson returned from China in July with a stock that’s up 169%!). Enter email below.

Fool contributor David Lee Smith owns a pair of Toyotas, but he doesn't have a financial interest in any of the companies mentioned above. He does encourage you to send your comments or questions. The Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 677497, ~/Articles/ArticleHandler.aspx, 11/24/2009 9:20:41 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

The Must-Read Story on Fool.com
Why Investors Should Be Excited for a Bank Breakup

Related Tickers

11/23/2009 4:00 PM
F $8.73 Up +0.09 +1.04%
Ford Motor Company CAPS Rating: **
GM $0.75 Down +0.00 +0.00%
General Motors Cor… CAPS Rating: *
HMC $30.72 Up +0.15 +0.49%
Honda Motor Co., L… CAPS Rating: *****
TM $77.48 Up +0.51 +0.66%
Toyota Motor Corp… CAPS Rating: ****