Even though consumers know AT&T
AT&T reported that second-quarter revenue grew 4.7% to $30.9 billion, for a yield of $3.8 billion in net income. Driving the growth this quarter once again was the wireless group, where the Apple
Savvy mobile users are taking advantage of the advanced data features on the iPhone and similar data-capable devices from Samsung, Nokia
AT&T continues to lose traditional wireline customers, but it's been particularly successful at replacing them with wireless subscribers -- it has captured a net 1.3 million new subscribers this quarter. Subscribers still consider AT&T the leading mobile service provider in the U.S., at least until Verizon
The other major consumer-growth area for AT&T is in broadband services, both in DSL services and in its U-verse broadband television offering. This area has taken an impact from the economy, though, with AT&T adding only 46,000 broadband customers this quarter. It did sign up 170,000 new U-verse subscribers, however, an indication that demand for next-generation media is still strong in particular markets.
The coming quarters will be far more telling for AT&T. As the new iPhone hits the bottom line and the company gears up for the big holiday selling season, AT&T's advantages should really start to differentiate it from competitors Verizon and Sprint Nextel
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