Move over, Apple (Nasdaq: AAPL). Step aside, AT&T (NYSE: T). Best Buy (NYSE: BBY) just became the first pure electronics retailer to carry the iPhone.
This isn't a strategy so much as a carpet-bombing. Not of Circuit City and Radio Shack (NYSE: RSH) -- in fact, there's a rumor that Radio Shack is next in line to sell the device -- but of the market. Apple, again, is aiming for pervasiveness. Best Buy, with nearly 1,000 stores in the U.S., could boost the iEmpire's iPhone sales network by more than 40%.
And it's doing so with a partner that's spent time and money getting prepared. Best Buy already sells Macs in its stores, and its new Mobile group has invested in in-store activation systems, a must after iTunes activations proved to be problematic for early buyers of the iPhone 3G.
At the core of an Apple strategy for domination
But Best Buy is more than a partner; it's a blunt instrument. CEO Steve Jobs said at last year's Macworld that Apple would sell 10 million iPhones in 2008. With Best Buy, I can see the iEmpire exceeding its goal and then selling three or four times that in subsequent years.
The timing is right. Research In Motion's (Nasdaq: RIMM) BlackBerry is no longer just for the button-down-shirt-and-khaki crowd. Nokia's (NYSE: NOK) handsets are getting richer in function by the day. And even if I'm bearish on Palm (Nasdaq: PALM), there's no denying that its cute little Centro is a winner.
Smartphones have arrived at the first-prover stage of this mass-market race. Whoever builds the best, most pervasive, most affordable platform wins. Apple, with Best Buy, just got a nice tailwind.
Get your clicks with related Foolishness:
Closed for 15 months – opening 10 days only! Get notified ahead of time as our expert portfolio manager invests $1 MILLION in the best opportunities from across The Motley Fool’s premium investment services. This is the first open since August 2008, by invitation only. Enter email below.
Terms & Conditions
RSS Headlines
Fool UK