Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



The iPhone Is a Best Buy

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Move over, Apple (Nasdaq: AAPL  ) . Step aside, AT&T (NYSE: T  ) . Best Buy (NYSE: BBY  ) just became the first pure electronics retailer to carry the iPhone.

This isn't a strategy so much as a carpet-bombing. Not of Circuit City and Radio Shack (NYSE: RSH  ) -- in fact, there's a rumor that Radio Shack is next in line to sell the device -- but of the market. Apple, again, is aiming for pervasiveness. Best Buy, with nearly 1,000 stores in the U.S., could boost the iEmpire's iPhone sales network by more than 40%.

And it's doing so with a partner that's spent time and money getting prepared. Best Buy already sells Macs in its stores, and its new Mobile group has invested in in-store activation systems, a must after iTunes activations proved to be problematic for early buyers of the iPhone 3G.

At the core of an Apple strategy for domination
But Best Buy is more than a partner; it's a blunt instrument. CEO Steve Jobs said at last year's Macworld that Apple would sell 10 million iPhones in 2008. With Best Buy, I can see the iEmpire exceeding its goal and then selling three or four times that in subsequent years.

The timing is right. Research In Motion's (Nasdaq: RIMM  ) BlackBerry is no longer just for the button-down-shirt-and-khaki crowd. Nokia's (NYSE: NOK  ) handsets are getting richer in function by the day. And even if I'm bearish on Palm (Nasdaq: PALM  ) , there's no denying that its cute little Centro is a winner.

Smartphones have arrived at the first-prover stage of this mass-market race. Whoever builds the best, most pervasive, most affordable platform wins. Apple, with Best Buy, just got a nice tailwind.

Get your clicks with related Foolishness:

Fool contributor Tim Beyers owned shares of Nokia at the time of publication. When he’s not typing up articles for, you'll find him picking growth stocks for Rule Breakers. Get access to all of his writings, or enjoy a daily dose of his Foolishness with this feed for your RSS reader.

Apple and Best Buy are Stock Advisor selections. Best Buy is also an Inside Value recommendation. Try either of these market-beating services free for 30 days. There's no obligation to subscribe.

The Motley Fool owns shares of Best Buy. Its disclosure policy is iDorable.

Read/Post Comments (0) | Recommend This Article (8)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 706223, ~/Articles/ArticleHandler.aspx, 10/27/2016 1:48:38 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 4 hours ago Sponsored by:
DOW 18,199.33 30.06 0.17%
S&P 500 2,139.43 -3.73 -0.17%
NASD 5,250.27 -33.13 -0.63%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/26/2016 4:00 PM
AAPL $115.59 Down -2.66 -2.25%
Apple CAPS Rating: ****
BBRY $7.26 Down -0.01 -0.14%
BlackBerry CAPS Rating: *
BBY $39.29 Up +0.03 +0.08%
Best Buy CAPS Rating: *
NOK $5.16 Up +0.19 +3.82%
Nokia CAPS Rating: **
PALM.DL2 $5.69 Down +0.00 +0.00%
Palm CAPS Rating: *
RSHCQ $0.00 Down +0.00 +0.00%
RadioShack CAPS Rating: *
T $36.43 Down -0.27 -0.74%
AT and T CAPS Rating: ****