Move over, Apple
This isn't a strategy so much as a carpet-bombing. Not of Circuit City and Radio Shack
And it's doing so with a partner that's spent time and money getting prepared. Best Buy already sells Macs in its stores, and its new Mobile group has invested in in-store activation systems, a must after iTunes activations proved to be problematic for early buyers of the iPhone 3G.
At the core of an Apple strategy for domination
But Best Buy is more than a partner; it's a blunt instrument. CEO Steve Jobs said at last year's Macworld that Apple would sell 10 million iPhones in 2008. With Best Buy, I can see the iEmpire exceeding its goal and then selling three or four times that in subsequent years.
The timing is right. Research In Motion's
Smartphones have arrived at the first-prover stage of this mass-market race. Whoever builds the best, most pervasive, most affordable platform wins. Apple, with Best Buy, just got a nice tailwind.
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