Is it really true? Is the entry-level version of Microsoft's
Microsoft's console has gone through several price cuts, while Sony's
If the ad's accurate, next month's $200 price on the Xbox 360 Arcade -- which now retails for $280 -- will be huge. For the first time, a next-generation system will undercut the $250 Wii.
The "arcade" version lacks a hard drive and a few nifty features found in the 360's pricier models, but the same can be said about the Wii. Once and for all, we'll find out over the holidays whether the Wii is trouncing the competition on price.
Woe to the 360 and PS3 if it's not.
This battle has never been won on the basis of spec sheets. The Wii lacks the raw processing power and many of the home-theater functions of its ritzier rivals. Both the PS3 and the 360 play DVDs, while the PS3 also plays high-end Blu-ray discs. Price leadership, and a portfolio of exclusive titles that make the most of Wii's motion-based controller, have catapulted the Wii to the top over the past two years. If the lower-priced 360 doesn't make a dent in Wii's market dominance, its advantages will no doubt be system-specific -- a moat that Sony and Microsoft won't be able to overcome.
A lot is riding on this, especially as most industry watchers believe that Sony and Microsoft are taking financial hits in subsidizing the consoles. Using hardware as a loss leader dates back to the razor and disposable blades, but the sums are substantial if you're marking down a console in hopes of recouping those losses via software royalties.
Microsoft also has digital revenue streams to help offset the sting. Xbox 360 buyers will ideally shell out for Xbox Live Gold memberships, and pay to download expansion packs, movies, and in-game items. In other words, there's never been a better time to subsidize a console.
Investors may want to hit the local GameStop
The game's just getting started. Learn to take sides, my fellow investors.
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