Show of hands: How many of us have ever entered the wrong stock ticker into a buy order? Wow, that many? OK, have you ever based an investment decision on how the ticker symbol makes you feel? Or ever been attracted to researching a horrendous stock simply because the ticker was so snappy?
Don't laugh -- these things do happen, however little sense they make. Why else would Sun Microsystems
You can bet that Natus Medical
Some unexpected tickers have more trite explanations. NYSE Euronext
Now that the NYSE owns the American Stock Exchange, it dominates the three-letter ticker universe -- although not exclusively, as some Nasdaq companies now sport shorter tickers as well. Still, many big companies tend to prefer the NYSE -- including the other AMEX, American Express
The NYSE exchange has a lot of tradition baked into it, and a long history of highly liquid trading in top-notch securities. These days, there may not be much of a difference between NYSE and Nasdaq trading when it comes to liquidity and market exposure, but traces of that age-old supremacy remain in investors' minds. That's why Coca-Cola
The companies don't really mean to confuse us, but history and tradition just worked out this way. And just imagine the massive confusion that would ensue if those two Coke entities ever attempted to swap tickers -- a giant with a $100 billion market cap and over $500 million in daily trading would take the place of a $490 million minnow that shifts less than $1 million worth of shares each day. One day's worth of fat-fingered KO trades would move the entire bottling company's share base into new hands.
So, no, the names don't really matter. Just remember which ticker goes where -- and try to keep up.