Get Ready for a 25% Drop

Recs

10

My friend swears he's learned his lesson.

Back in July 1995, this friend -- let's call him Charlie -- bought Microsoft at what turned out to be the highest price it would reach that year. The stock was down 15% in no time, and Charlie was worried. He was smart enough to know the market is the best wealth-creating machine available to us regular folks, but stocks to him were sort of like husbands to Elizabeth Taylor. He liked them well enough, but he tended to give up when things got a little rocky.

In a matter of weeks, his paper loss was approaching 25%, and he couldn't stand it anymore. He bailed out.

Needless to say, the next few years were even rougher on Charlie as he watched Mr. Softy march steadily higher. It achieved 10-bagger status at the height of the bull market in 2000, but even today it's more than 200% higher than when he sold.

The downs and the ups
As Tom and David Gardner tell their Motley Fool Stock Advisor members, you have to expect significant dips from some of your stocks, and you must remain firm if you've done your homework. Otherwise, you sort of screw up that legendary investing formula by buying high and selling low.

We've been through some rough times recently. At one point in 2008, the S&P 500 had fallen 50%. However, we believe that quality stocks at historically low multiples are the seeds of the next bull market. We're always willing to sell companies that no longer measure up, but we think it would be a big mistake to sell those whose investing thesis hasn't changed.

An interesting lesson can be gleaned from the last bear market. Here are some true all-star performers from the past decade, yet investors who bailed out on them missed out on some big gains.

Company

10-Year Gain

Largest Drop*

UnitedHealth (NYSE: UNH)

230%

42%

Toll Brothers (NYSE: TOL)

206%

60%

Steel Dynamics (Nasdaq: STLD)

284%

51%

Vimpel-Communications (NYSE: VIP)

889%

73%

Arch Coal (NYSE: ACI)

205%

69%

Returns adjusted for dividends, courtesy of Capital IQ.
*Prior to current bear market.

So, the lesson Charlie learned is that practically all of the great superstar stocks of the past decades have dropped at least 25% at one time or another. It would be very hard for you to find one that hasn't.

Hey, I'll be the first to admit that many stocks drop 25% and turn out to be bad investments. That can happen with a business that has no real competitive advantages to begin with. Or, as happened in the financial sector, when once-respected companies make some baffling decisions. Some come back, like Goldman Sachs (NYSE: GS); some don't (AIG (NYSE: AIG)).

Lesson learned
We've all learned some things throughout the years. But if, as Tom Gardner says, you can invest for decades, add money to your existing holdings steadily over time, and stay committed to focusing on truly great businesses, you stand to make a fortune.

In the six years since Stock Advisor was launched, Tom and David Gardner's recommendations have outperformed the S&P 500 by an average of 40 percentage points. Interested in finding out which stocks to start with? Start up a no-obligation 30-day free trial, and you'll see Tom and David's five best buys for new money right now. Here's more information.

This article was originally published on Jan. 8, 2007. It has been updated.

Rex Moore lathers and rinses, but never repeats. Of the companies mentioned in this article, he owns shares of Microsoft. UnitedHealth Group is a Motley Fool Stock Advisorrecommendation. Microsoft and UnitedHealth Group are Inside Value selections. The Fool owns shares of UnitedHealth Group.  The Motley Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 08, 2009, at 4:50 PM, FoolSolo wrote:

    I think I get the point of the message, but that chart and the corresponding numbers are a bit deceptive because a 75% drop in price, followed by a 75% rebound does not take you back to where you started.

    Say you bought a stock for $10/share. The price then drops 75%, making the stock worth $2.50. The stock then rebounds and climbs 75%, which makes your stock worth $4.38, which is still way short of where you started. In fact, your $2.50 stock would have to rise by 400% to get back to $10. You see what I mean?

    Returns are a bit tricky. For the investor that bought at $10 and held on until it bounced back to $10, he breaks even, with no gain. For the guy that bought at the low of $2.50, he gets a 400% gain. What is the true return on the equity?

  • Report this Comment On June 09, 2009, at 6:37 AM, dbbfool63 wrote:

    I have said the same thing time and time again to people on message boards and about half of them still don't understand.

    Thats why when they ( any media ) talks about these stocks with huge gains in just 3 weeks don't stop to think about the price they started at before all the media and hedge fund control freaks put the fear of god in all the individual investors.

    I hear an investor say "oh, there can't be much upside left in this stock, it's up 183%".

    What they don't think about is the stock they are referring to is still down 65% off it's annual high. I would say it might take a small breather from the ones who got in at the bottom taking some profits, but I would have to believe as an investor there were good reasons for the pop off the bottom and that it will continue upwards as the news and economic data improve.

    The market was way over sold to begin with, why do you think you keep hearing that this is one of only a few chances in a life time you'll have a chance to have the investment opportunities that are out there.

    It's true provided you were not fully invested before the crash and held on all the way down, otherwise it may be a while before you see a break even point.

  • Report this Comment On June 09, 2009, at 10:20 PM, dragracerdad wrote:

    God made idiots to make us feel smarter. Just ask one. Capitalizing on the ineptitude of others is the American way.

  • Report this Comment On June 09, 2009, at 10:30 PM, Popa17 wrote:

    Lots of money are in the sidelines and as soon as confidence returns, these returns we see as high todaty will be small tomorrow ... it is always a question of where it was vs was it could be. Stocks like comodities ie X, MT and Vale, with no debt, low cost and leveraging on the weakening dolar will be ready to show a sharp growth. Banks are also still undervalued and i believe same rationale is valid, the more risky ones, the more attractives ones ..., probably we are a bit late to invest ... even though we may expect a correction fo 10 to 15%, the issue is if it does not happen and market all of a sudden goes to 10,000 and this becomes the new pattern ... we all will regret this great 8000 aprox moment. stay firm, play for at least 18 months and you will not regret.

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