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Sirius XM Is Stuck

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Sirius XM Radio (Nasdaq: SIRI  ) is no longer the poster child of volatility. Shares of the satellite-radio operator have closed between $0.33 and $0.35 throughout the young month of June. Go back to last month, and you'll see that the stock closed at $0.35 in five of May's final six trading days.

Yawn-worthy, isn't it? We've gone through the bankruptcy of the company's largest auto-manufacturing partner, while word of an allegedly leaked memo about a summer rate increase is starting to make the rounds through the mainstream news outlets. We're also now counting down the days to an official Apple (Nasdaq: AAPL  ) iPhone app for Sirius XM premium streaming. Oh, and the number of Sirius XM shares sold short rose by a steep 19% over the latter half of last month.

We can debate over whether these news items should be moving the stock higher or lower, but we can probably agree that they should be moving the stock.

Perhaps the most intriguing nugget is the employee-training document that mentions a rate increase. If it's legit, Sirius XM plans to raise its monthly rates by as much as $1.98 next month. Sirius XM agreed to freeze rates for three years to win regulatory approval for its merger, but the FCC is allowing the satellite-radio giant the flexibility to pass on costs related to higher music royalty fees.

Don't blame Sirius XM, in other words. Pin the tail on the music labels, including Warner Music Group (NYSE: WMG  ) and Sony (NYSE: SNE  ) . If consumers buy in, Sirius XM will be able to exhale by passing along an escalating royalty fee structure. But if subscribers balk, Sirius XM will be in trouble.

The timing could be lousy, since Sirius XM is coming off its first sequential quarterly decline in subscribers. Shareholders tend to applaud rate increases, but only if they believe that there's pricing power in the increases. That doesn't seem to be the case here, or else the stock would have been inching higher.

So what's going on, Sirius XM investors? Is this thing on? A lack of any inspiring movement is so terrestrial.

Other ways to slice and dice satellite-radio fandom:

The Steve Jobs Betrayal
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Enter your email address below to find out what made Jobs so enraged!

Apple is a Motley Fool Stock Advisor pick. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz is a subscriber to both Sirius and XM. He owns no shares in any of the companies in this story and is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.


Comments from our Foolish Readers

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  • Report this Comment On June 10, 2009, at 12:18 PM, chbecker99 wrote:

    Indications are that SiriusXM will be a profitable company in the near future. The concern over the dillution from the number of outstanding shares is keeping the stock price lower than it should be. In my opinion the SIRI is way undervalued given their huge subscriber base, and potential to grow.

    We will get a true read on the proper pricing of this stock once we begin to see positive P/E ratios, at which point we can better evaluate.

  • Report this Comment On June 10, 2009, at 12:41 PM, Simpsonic wrote:

    Remember? Sirius is "DOOMED".

    Don't forget about the INSANE attack by the media. At least you mentioned the iPhone app!

    Cramer surely didn't mention it.

    Cramer told a one-sided story that didn't mention the iPhone app, or it's upside potential. Not yelling "BUY BUY BUY" (considering the MILLIONS of potential customers on day 1) is a HUGE FACTOR when considering how his word effect this stock.

    Remember he pumped this stock to death - saying buy buy buy, before the merger - what was the Mkt Cap (before the merger) of Sirius? Aanyone remember? Now, they are merged (yet, gave away half to Malone), SiriusXM has established a relationship with Apple and Malone?! and, thestreet.com now says,"Doomed"?

    You can say without a doubt, that Media can control the price of a stock. It also controls the retail consumer stock buyers.

    If Cramer would have said, the potential for growth is huge - due to the iPhone app - there would be a HUGE uptick in buyers, the price would have gone up, and the shorts would have covered. It would facilitate a mega short squeeze.

    But, nope - he is the puppet master.

    Just look at the spike after this report came out! Media has a HUGE effect on this stock, and Cramer is to blame for his one-side, bear-raiding, slander of a penny stock - at a very questionable time.

    I thought he didn't cover speculative stocks? or penny stocks for that matter.

    Why now, right before the iPhone app is to be released??

  • Report this Comment On June 10, 2009, at 12:52 PM, JRSmithman wrote:

    at least it is not a slam against the stock or a bash \ this time it is real facts good article

  • Report this Comment On June 10, 2009, at 1:03 PM, Fredlee009 wrote:

    Your too easy Rick. Man I like making you look bad. Fun for me. So your actually naive enough to think stock price movement, and actual daily stock prices is an indicator of value? Future potential? Earnings? News baked in?

    So based on GM stock trading higher today than prior to BK, I would assume that it was avoided. Remember, Im going by stock price to fundamentally value my company. Since GM stock is actually only worth its tax loss, you would have to hold it to zero to realize. Ive seen companies beat earnings by 100 percent, and go down that day. Stock price movement short term, even MEDIUM term is sometimes 100 percent irrelevant to the companies metrics. Right now the stock trades as a guessing vehicle. Retailers and institutions guess when news is coming, buy it, and ride the wave up. Then shorts pick a spot, and attack it into submission, reversing the trend sometimes 100 percent off no new news. This is a stock trading on fundamentals? I think not. Yes you seem to think stock price is always indicative and related to fundamentals. Which is naive and no one on wall street believes. Eventually stock prices reach fair value, of course. Eventually the shorts will stock trying to beat it down, and they will hold gains. But to say

    "Shareholders tend to applaud rate increases, but only if they believe that there's pricing power in the increases. That doesn't seem to be the case here, or else the stock would have been inching higher."

    This comment is implying this stock trades on fundamentals. Stocks can trade devoid of any attachment to fundamentals for months.

  • Report this Comment On June 10, 2009, at 1:13 PM, Fredlee009 wrote:

    Actually I talk to 100 times more intelligent people than me, and Im 100 times smarter than you, who say the increase should show around 100 million increase to their bottom line, minimum. This even assumes a high churn rate. If it stays the same, which it will, LOOK OUT.

  • Report this Comment On June 10, 2009, at 2:01 PM, jsl4980 wrote:

    This was covered by Techdrit.com and they point out the fee being passed along to customers is actually 3 times larger than the fee they have to pay the recording industry - http://www.techdirt.com/articles/20090603/1211175111.shtml

    It's horrible that the recording industry gets to arbitrarily decide how much money they should be given. Especially when they fail to pass that money on to artists, they just hire more lawyers to extort more money.

  • Report this Comment On June 10, 2009, at 2:29 PM, mikecart1 wrote:

    Author is Stuck on Discussing Sirius XM

    ^^ Now that is a great title!

  • Report this Comment On June 10, 2009, at 2:38 PM, phalkor wrote:

    extortion is awesome, always

  • Report this Comment On June 10, 2009, at 4:11 PM, inetport wrote:

    As a Sirius subscriber and stock holder a rate increase will be the end for me. I've already lost a lot when the stock nose dived. The music stations have changed and many for the worse. I left XM years ago for the better stations on Sirius which have now been removed or modified. They have made my over priced Stiletto a waste. Before the merger the screen updated real time. This meant you could record a song from the start. Now there is a time delay which sirius is dong nothing about. The trigger to tell the Stiletto to start recording is when the name changes on the displayed. When the name change is delayed it ensures you do not get the full song. Plus you get the start of the next song at the end of the recording. It is next to impossible to record a full song to listen to later. So why have the ability to record if you can not get the whole song. The unit does no longer functions as advertised!

    FYI I have contacted Sirius several times on this and get no response except a note stating we received your note and someone will reply shortly. Guess to them shortly is several months or longer.

    A rate increase to me (althought they plan to call it a tax) means time to cancel all 4 of my radios and go to MP3's or use one of the many online services (many free) to record and play back internet radio. I know several people with Sirius/XM and have not met one that will stay if the price goes up. As for my stock I already consider it a lose. I'll take the little left and move it to something else.

  • Report this Comment On June 10, 2009, at 4:24 PM, JRSmithman wrote:

    The stock took a nose dive after I invested in it (yes it is me who is bringing down the stock \ because every time i sell it goes up then when I reinvest in it this goes down so I think I will make you all suffer and stay in it even if it is just 1.00 of investing with my 3 shares (I will never get out never. and you will all be stuck at .35 for eternity

    Mwhaa Mwhaa

  • Report this Comment On June 10, 2009, at 5:54 PM, riz2121 wrote:

    Inetport..

    What service do you have monthly that you would NEVER expect a rate hike? My CON ED bill has gone up 25% in less than 10 years. My cable bill which offers nothing more than any other cable co. is insanely high...they dont have to pay for content or entertainment and rob me blind! Sirius is talking about raising their prices $2.00!! LOL Thats going to break you?

    i wish all of my monthly services would be affordable as Sirius. JR you will get your POP when Howard announces his contract extension..

    Anything else Robin??

  • Report this Comment On June 10, 2009, at 6:39 PM, TheWongg wrote:

    You guys are hilarious. Still believing in SIRI after all these years.

    You keep the rose-colored glasses on year after year saying "it'll come, it'll come!"

    Yes, there is potential, heck 19 million subscribers can't be wrong, right? Well, here it is, 5 years after they were both originally supposed to be making money and.....still sitting in debt. Mel breaking promise after promise (Mel promising something? That should have sent ambulances of red lights flashing to dump this baby years ago). He does nothing but bring tired old terrestrial ideas to satellite radio. Heck, open your ears and listen to the music channels now.

    ...and Stern. His relevance is now what, a couple million subs strong? This guy is a nobody now. He will retire before he takes a pay cut. Stern is all about Stern, and nothing else.

    Good luck with this stock.

  • Report this Comment On June 10, 2009, at 8:00 PM, Fredlee009 wrote:

    TheWongg. Lets go over your bash one point at a time.

    1. I dont give a crap about the last 5 years of SiriusXM. In fact, I dont care about the last 5 months. When I buy a stock its for tomorrow, not yesterday. 1st arguement is irrelevant. They have NEVER been closer to making money. And its the worst economy in 70 years. And it still took them 1 year into the recession to show a decline in subs. FOR RADIO. LOL LOL LOL If autos didnt tank, and circuit city didnt shut down, they never would have, and would be reporting their first earning, probbaly in Q1 of 09. Yes, I said earnings. Real earnings. Even with the Liberty writedown. Do you even know what a writedown is? Didnt think so.

    2.19 million subs cant be wrong? Correct. Then you go on to say 5 years later, so you changed points, and simply acknowledged a huge positive for the company.

    3. Stern. No one in media, except Oprah(o, we have here too) would generate more of a buzz for a talk show. NO ONE. Hes extremely relevant, and will die irrelevant. If you noticed, TV and Radio personalities that huge rarely lose popularity. Look at Rush, Larry King, Jon Stewart, Oprah, Imus(even Imus to a degree yes). So Having disputed your entire post, you have now bored me, and I can move on now. Other yahoo above who claims the cost increase is it for him, ya right. Then pay for a lifetime sub, and you NEVER have to pay it. You like pay for 3 years of SiriusXM and you get a lifetime of radio. No brainer. Lets see how many companies would do that for you.

  • Report this Comment On June 10, 2009, at 8:33 PM, riz2121 wrote:

    5 years is along time?

    Stern is so irrelevant that everything he mentions goes right to #1 on google trends..he is so irrelevant that he started at Sirius with 600,000 subs and now has 20 million. He is so irrelevant that Lettermen's ratings suddenly jump up the night he is on...he turned a fat drug addict comedian into a millionaire.. You couldnt be more wrong..he has a huge following. If you dont like Howard thats fine..def not for everbody, but to say he is irrelevant is comical.

  • Report this Comment On June 10, 2009, at 9:48 PM, BigVincent wrote:

    It's funny how people assume howard stern and sirius satellite radio are nothing yet they are frequently twittered more than most subjects on twitter blogs...

    LOL

  • Report this Comment On June 10, 2009, at 10:55 PM, TheWongg wrote:

    Apparently Fredlee is one of "those" traders, you know the one's that short the stock and don't care about the long term investors.

    1) Opening your mind a bit, you will come to realize that many people have invested in satellite since day one. So point one is very relevant. It isn't relevant to YOU. Your logic is owned.

    2) XM was indeed very close to profitability back in '03, yet not being a long term investor you wouldn't have known that. Also, both have been steadily losing money for several years. Yes, they will eventually break free, but not before either Liberty buys them out or Mel sells the farm leaving you (long) shareholders holding the bag. That clause Mel put in about owning no more than 40% stake doesn't last that long.

    3) Google trends? Wow, he hasn't been at the top in over a year, and Letterman? Puhleeze. He could of had Susan Boyle on there and increased his ratings.

    riz2121, I am a old time Stern fan, and you my friend are a zombie living in Stern's dreamworld. 600k to 20mil was Stern? ROFL. Newsflash: XM had 9 million subs before the merger, with no Stern. Stern had 20 million listeners on terrestrial (which had far less reach) before his move, and only 2-3 million followed him over. So much for his loyalty and relevance. I'm not saying he's totally irrelevant, but he's nowhere near as relevant as he was 10 years ago.

    Please kids, return to the yahoo boards where you belong.

  • Report this Comment On June 11, 2009, at 1:56 AM, Fredlee009 wrote:

    1. No its not relevant to today. 6/10/09. You cant live in the past. Today its trading at .34 cents. So from an investors standpoint, you have to decide if this price is undervalued, fairly valued, or overvalued. From 6/10/09 their prospects of improving the company to increase the price from .34 is greater than it going lower. So your wrong. Its all thats relevant. You can live in the past if you want.

    2.Your speculation on Liberty's intentions is purely unproven speculation with no historical precidence. The DirectTV model might be similar here. They wont own more than 50%, to retain ability to dilute futher, even after a R/S if necessary. THey also need to sell shares or do an equity for debt swap, giving them incentive to raise the price significantly from here.

    3. Your opinion on Howard Stern if just that. I gave you facts about him. Fact. He was chosen to be on Letterman for a reason. They didnt ask Susan Boyle. So your going against CBS. YOu know more than CBS.

    4. 20 million free listeners. You should stop talking. You make more sense when you say nothing. You just disputed your own arguement. If SiriusXM was free, there would be around 100 to 200 million subs. EASY.

  • Report this Comment On June 11, 2009, at 2:18 AM, mayhem4masses wrote:

    Its been like 10 years since SIRI went above 10 bucks ROFLMAO! People still hold SIRI stock HAHAHAHHA! Uh, how sad for them. I was a subscriber to SIRI back before they merged with that awful company XM. How sad that people think there is a future for such a bad company. By the way, Howard Stern is a washed up old has-been, and nobody subscribes for him.

  • Report this Comment On June 11, 2009, at 8:00 AM, riz2121 wrote:

    I personally know 15-20 people that have satellite only beacause of Howard...

    Fred your missing the big picture...

    When Howard came to SIRI they had 600,000 subs while XM was way ahead..im not sure of the exact #. But the point is SIRI wasnt event a threat to XM at that time. The only reson XM was forced to merge with SIRI is because of Howard..and if you dont think that is a fact that your are very mistaken. if you want to knock anyone knock Operah for taking millions of $ from XM and contributing ZERO to that show! How many people do you now that got XM because of that slob?

  • Report this Comment On June 11, 2009, at 8:02 AM, riz2121 wrote:

    Sorry that was meant for Wongg..

  • Report this Comment On June 11, 2009, at 10:04 AM, JRSmithman wrote:

    I cant believe a stock like bankrupt GM is doing better than this piece of crap that can not get above .35 to save its own mother

  • Report this Comment On June 11, 2009, at 11:00 AM, inetport wrote:

    RIZZ121

    yes $2 a month is not a killer however that is $8 a month for 4 radios. Plus the extra radios go up $2 a month when I renew them ($6 increase for 3 radios) That will be a $14 a month increase. Which is 30% in 1 year.

    Just adding the 1.98 to the $12.99 a month fee single radion is almost a 9% increase. Quoting you "My CON ED bill has gone up 25% in less than 10 years. " That is in 10 years. yes it is expect over that length of time not a year. Also I bet CON ED has not reduced what you get. The stations for the most part are turning to junk. I could care less about Howard I have no desire to hear him and didn't listen to him before Sirius either. He is ok

    I have nothing against him but my world does not revolve around Howard. People who want to listen to him should be able to but for many he is NOT a selling point for Sirius. You also like to confuse your numbers. In another post you make a statement about Howard stating "he is so irrelevant that he started at Sirius with 600,000 subs and now has 20 million. First off there were many more then 600,000 sirius subscribers before Howard came on. Yes Sirius did jump to 20 Million but you seem to omit the fact this was AFTER combining XM and Sirius. You also do not note now there are on 18 million subscribers now. That seems like a 2 million loss to me. I know there are many out there who are taking a wait and see position on how the final results of the merger work out.

    I would say for those 2 million that left Howard was not a factor to them either and there are millions more that are not subscribers for Howard.

    I will miss Sirius. I frequently travel around the country and love having a reliable source of music, but at $47 a month it makes more sense to dump Sirius, dump my stock, claim the loss on taxes, and go to an Ipod.

  • Report this Comment On June 11, 2009, at 11:03 AM, siriradio wrote:

    Another useless article written by a guy who has no clue about markets.

    Its actually funny watching his scripts, lol very amusing

  • Report this Comment On June 11, 2009, at 11:28 AM, Fredlee009 wrote:

    Nice job with the scripts comment. Hilarious. Rick even had the NERVE to be the BULL in a bear bull debate. Now that is funny. A bear being the bull. Sound journalism. LOL LOL LOL

    This guy has been milking hits from the mention of this company for months and months now. I wonder what his agenda is? Its not about reporting thats for sure.

  • Report this Comment On June 11, 2009, at 12:12 PM, JRSmithman wrote:

    Ok so I guess the new apps is never going to come out as well for this no word there is not even any word of it being pushed back.

    Dreams of wanting to be rich

    http://siriusbuzz.com/smartphone-score-pandora-4-sirius-xm-0...

    Smartphone Score: Pandora 4 Sirius XM 0

    June 11, 2009 (8:45 am) Charles

    Its been 11 months since the Apple iPhone App Store opened its doors and over a billion downloads later, there is still no sign of an official Sirius XM iPhone application. I should probably mention that the guys at Sirius XM have been saying that we should expect one “soon” which has fans everywhere asking the question… what the heck is taking so long?

    As if things weren’t hard enough for fans of the Satellite Radio giant Sirius XM, yesterday they were dealt another blow when free internet radio specialists Pandora came through with a new application for the recently released Palm Pre. How is it that companies like Pandora, who by the way, had the most downloaded iPhone application of the entire year, can manage to turn out new applications in a matter of days while Sirius XM fans have had to endlessly wait?

    Pandora now has a dedicated “on the go” page featuring free applications for four of the top smartphone platforms including the likes of Balckberry, iPhone, Windows mobile, and now, the only days old, Palm Pre. For those of you who might not know, the Palm Pre has only been on the market for a matter of days and already Pandora is locked, loaded, and ready to go.

    The fact that the Pandora iPhone application was the most downloaded application of the entire year should be sounding off alarms in the heads of the movers and shakers at Sirius XM. There have been millions of iPhones sold and billions of applications downloaded and where was the biggest market? The audio entertainment market. What more do the people at Sirius XM need to see and how long will their loyal subscribers have to wait before they realize the importance of this new delivery system, which their fans won’t stop begging for and at the same time can put their content into the ears of millions of untapped consumers?

  • Report this Comment On June 11, 2009, at 3:06 PM, IceStock wrote:

    I've actually produced over 10 iPhone apps (though I've moved on because company owner was set from there).

    Its a pain-in-the-ass the first couple of times for sure. My team's apps would get rejected for this or that and App Developer Connection is the slowest feedback mechanism on the planet. I feel for the developers at Sirius XM... for sure.

    Well I was surfing penny stocks and looking at technicals and thought there were some interesting patterns and candlesticks brewing in SIRI.

    I was sort of .... blah... auto industry... blah blah

    ***Then I started to read about the forthcoming iPhone app.

    Ladies and gents, if they do a free trial version that leads to subscription holy cow... Version 3 is almost made to suite them (Apple was quick to learn that subscriptions should go through them... there were free downloads etc.)

    Apple will get 30% of subscriptions (or there may be a different rate).

    Freaking right they are going to promote this.

    Watch it come right out of Jobs's mouth himself. Every other subscription (magazine to whatever) will fall in line.

    Basically... iSubscribe

    They'll have maybe 3-5 flagship subscription apps. Sirius XM will be one.

    iPhone users by their very nature, are pretty vain in market demographic I've found. You watch... a signficant will turn the radio on.

    As for all the malaise about the stock price be depressed and someone buying it up.

    I wish I could place bets. For I'm almost sure theres good odds there.

    Where do I think the stock is going?

    Well it will approach 1 dollar within the month. It takes approximately 1 month from the release to get a good grasp of downloads (if its a free app they only calculate it monthly). At that point, the downloads will be such a great percentage (if free with a few free channels, i would think it would be greater that 50% of the people that upgrade the OS (Which will be everyone)).

    Its a 10 bagger in the making and I'm going to take a nice vacation in the fall.

    SIRI Long, Tall, Wide

  • Report this Comment On June 11, 2009, at 4:37 PM, JRSmithman wrote:

    1.00 does seem tasty, but the way I have been seeing it / the way this is being buying up it seems like the same person or company is selling the same as it is buy so this is not going up at all .35 is the celing for this at least until there is any freakin advertisement for this

    good report Icestock, but speculation is different than actual reports and so far no sound is comming from Apple or Sirius on the apps if this was going to come out in June which we are just about the middle of already there would be some listing with this, where the whole market can see \ you dont even see anything written under the Appl stock for reports on this / especially if what you said Apple would get some of the proceeds from subscriber base.

    remeber the squeekiest wheel gets the oil / so far this wheel isnt even turning

  • Report this Comment On June 12, 2009, at 2:24 PM, JRSmithman wrote:

    i sure hope this stays at .34 for the next few weeks i will get t5 stock pile this

  • Report this Comment On June 15, 2009, at 6:41 PM, plange01 wrote:

    sirus xm is dead! its great to listen to and it was a good idea its just a bad business that can never make money so its almost over....

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