Recs

21

Consumers Might Save Themselves to Death

The personal savings rate exploded in May, marking yet another month of consumers' newfound fascination with the space below their mattresses.

According to the Bureau of Economic Analysis, May's savings rate came in at 6.9%, up from 5.6% in April. May's saving rate was the highest since 1993.

Going back a few years -- and monthly for 2009 -- here's how much money savers have stashed away:

Period

Personal Savings Rate

May 2009

6.9%

April 2009

5.6%

March 2009

4.2%

February 2009

4.0%

January 2009

4.4%

2008

1.8%

2007

0.57%

2006

0.73%

2005

0.36%

Source: Bureau of Economic Analysis.

That's a staggeringly fast jump. To go from basically zilch to a 16-year high in a little over a year is bound to shake things up a bit.

And it has                     
While largely ignored, the savings rate is one of the most important statistics to follow today. Right now, the bill is coming due on a multidecade debt-fueled rampage. How much we save will determine how quickly we can repair that damage and shift toward an economy that saves, invests, produces, and thrives.

But saving this much this quickly is almost like going from one extreme to the other. Since 70% of our gross domestic product is made up of consumer spending, rapidly hoarding money takes a huge bite out of economic output. The shift has been so rapid and so violent that businesses haven't had time to adjust. Consumers are saving like it's 2009, but businesses were built for 2005.

It's a lopsided trade-off: Consumers need, and want, savings to adjust to the new reality, but the businesses that employ them desperately rely on a world where everyone spends themselves into the ground, refinances, and does it all over again.

So this mad dash to cash, while necessary, is pummeling the economy and stifling business. That, in turn, leads to less output, less employment, and lower asset values in stocks and real estate. That causes people to want to save even more as the outlook worsens. That hurts business even more. And around and around we go.

Eventually, it turns into a self-fulfilling cycle:

  • People are saving more because the economy is a mess.
  • The economy is a mess because people are saving more.          

Saving is, of course, a much-needed development. It's probably the best thing that's happened in the past two years. But saving this fast, in an economy that isn't built for savers, is brutal. And it'll take time -- probably a lot of time -- to sort through to find a new balance.

Act 2
This nasty state of affairs is compounded further by our overwhelming debt load.

As I showed last week, we have an Everest-sized mountain of debt to take care of. So even if consumers eventually aspire to spend and invest in new businesses, their abilities will be obstructed by the debt of years past.

Money isn't going to be put into productive investments or trips to Wal-Mart (NYSE: WMT  ) and Target (NYSE: TGT  ) -- it's going to head to the debt-servicing companies. That's necessary, to be sure, but it darn well stomps all over the "green shoots" of recovery.

All of this is just to say that economic growth over a long period of time -- not just a few months -- will probably be quite subdued at best. Cash is hibernating, and when it finally wakes up, it'll go toward repaying debt. It isn't the end of the world, but it's a recipe for a brutal long-term hangover.

So what should I do with my money?
With pitiful economic growth, investors could do worse than shift their focus to high-dividend-paying stocks. The idea here is simple: If the economy is going to stall, you might as well get paid to wait. Here are five companies you might want to consider:

Company

Current Dividend Yield

Altria Group (NYSE: MO  )

7.8%

Diageo (NYSE: DEO  )

2.7%

Paychex (Nasdaq: PAYX  )

4.9%

Philip Morris International (NYSE: PM  )

5.1%

Southern Company (NYSE: SO  )

5.5%

All of these are well-established companies that continually write large checks to their shareholders. In an economy like this, it's hard to ask for much more.

We had a monstrous bubble pop, and it's going to take a monstrous effort to dig ourselves out. We're going through the equivalent of an economic fever. It's designed to kill off the disease and bring us back to health, but, geez, what a miserable feeling while it lasts.

Related Foolishness:

Best Odds in the Universe!
If you're interested in a 98.79% chance at beating the market... and a 70.84% chance at DOUBLING the market's return – Motley Fool Supernova could be just what you're looking for. And get this: We arrived at these odds from 10,000 random back-tested portfolios composed of Motley Fool Co-founder David Gardner's personal stock picks.

It's why David recently handpicked a small team of world-class portfolio managers. You see, he thinks these odds can get even better! And he'd like to prove it to you...

Simply enter your email address. And the answer to the question everybody is asking will be delivered to your inbox!

Fool contributor Morgan Housel owns shares of Altria and Philip Morris International. Paychex and Wal-Mart Stores are Motley Fool Inside Value recommendations. Diageo, Paychex, and Southern Company are Motley Fool Income Investor picks. Philip Morris International is a Motley Fool Global Gains selection. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 29, 2009, at 11:28 AM, TimothyVR wrote:

    Saving ourselves to death?

    How much more dramatic can these headlines get?

    There's no way to avoid this move to savings. In the long run it's a very healthy development. It's the only way back to sanity.

  • Report this Comment On June 29, 2009, at 11:48 AM, madmilker wrote:

    after 35 years of..."i gotta have it" bullsh!!...it's nice to see the American consumer so tight with a dollar tat their breath smells like sh!!....maybe now the corporate @ssholes will wake up to the facts.....the American people want their country back on the right track...and the first thig on tat track is....made in America!

    People in America need to realize jus what got America in this shape…”cheap” yes so-call cheap items from a foreign land.

    quote*Wal-Mart firmly believes in local procurement. We recognize that by purchasing quality products, we can generate more job opportunities, support local manufacturing and boost economic development. Over 95% of the merchandise in our stores in China is sourced locally. We have established partnerships with nearly 20,000 suppliers in China. *end quote!

    Now! if there be 182 country’s making items for the world to buy and they have only 5% of the pie in China…duh! This company makes the nice people of China support their currency(yuan) by keeping it in their country working for the people there…. but with the “yuan” going up in value and the US dollar going down…all the foreign items that the American consumer buys thinking it is cheap has went up in price.

    People…its all about the currency and to keep a currency strong you got to keep it floating around the country you live in so it can work for you. For the past 12 years all them US dollars are being shipped overseas to a foreign bank and with the American worker not making anything for the foreigner to buy the “we the people” have to turn to the “second” largest employer in America(Uncle Sam) to sell “we the people” debt in order to get all them dollars back!

    50 years ago a foreigner would had given their left nut for a US dollar or a Hershey’s chocolate bar and today the same foreigner has got Uncle Sam and the American consumer by both all the while Hershey is moving the chocolate factory to Mexico. Wake up! America and think “MADE IN AMERICA.”

    quote*"Considering that there are over 30,000 ships at sea this morning," writes James Carlton, director of the Williams College-Mystic Seaport Maritime Studies Program, in an e-mail, "the total number of organisms and species in this global 'bioflow' on the morning your readers read your piece could be staggering - billions of individuals, and thousands of species."

    Indeed, scientists have long considered ballast water the primary way invasive aquatic organisms are introduced. From the zebra mussel's arrival in the Great Lakes, to an American jellyfish severely disrupting Black Sea fisheries, the potential costs of accidental introduction of a species to new homes can be tremendous. Aquatic invasives cost the US $9 billion yearly, according to estimates by David Pimentel, professor emeritus of ecology and evolutionary biology at Cornell University in Ithaca, N.Y. Zebra and quagga mussels (a cousin to the zebra) alone cost the $1 billion annually.*end quote!

    tat is $9 billion a year in hidden taxes to all Americans...

    cheap ain't chic and it cost America............jobs!

  • Report this Comment On June 29, 2009, at 12:33 PM, catoismymotor wrote:

    Frankly I think we are on the right path by saving so much. If some businesses and corporations go under because of this recession and an appropriate response (saving money) by the consumers that is too bad. The economic climate changed and they found themselves without a coat. Companies go under all the time. In this economic climate the weak are being culled at an excellerated rate. I pray the rate of saving will continue an plateau at or just above 10%. At that point the market will adjust around healthier spending habits of the consumer. We might even get better customer service as a result since we will be more selective about where we spend our money.

  • Report this Comment On June 29, 2009, at 12:41 PM, ChannelDunlap wrote:

    Yey savings! I know I've been saving considerably more of my money these days. I'm also investing more of my money these days. But either way I think you fail to address the huge problem with our economy and the one that is going to be the hardest to change;

    In order to have an "economy that saves, invests, produces, and thrives." We need to have our economy NOT MADE UP OF 70% SERVICES!!!

    How long do you suppose our money can just change hands with everybody taking their piece before we have actually PRODUCE something? Before our economy is truly back on track, we will hopefully see a lot more manufacturing going on IN the US. When that happens, people will be able to save money without hurting the economy so much.

  • Report this Comment On June 30, 2009, at 11:38 AM, RaulChapin wrote:

    Good point Morgan, this savings binge is like me (300 pound guy) going onto a recommended 2500 calorie diet, tomorrow. (I already do cardio and all the other things, but this has been a gradual process of getting myself out of the hole)

    On the other hand, the scare could be good enough to keep people saving EVEN after they see the hardship of actually being responsible. Which of course has a handsome payback in the end... but i digress.

    In the long run, America has but one chance at holding the top spot in the world, that is NOT manufacturing cars and things that were it 1 century ago... that is as Stupid as the old song in Latin America... Agrarian Revolution... news flash, being the number 1 banana producer in the world will hardly make you powerful.

    What will save America are those savings, being invested in Research for the future, to create processes, materials, systems that are more efficient than the current ones. China having a worker at $1 an hour will make no difference when the new process pattented and used in America can have a guy make $30 an hour AND produce 100 items in teh same time the China company produces 1. America already has the universities, the research centers...

    So i beg to disagree with you, if you can save (Even though the recession) do not get a dividend paying cigarrete company, get a group of companies that will change and own the world in 20 years... if going by The Fool products...i would say Rule Breaker style, or Hidden Gem... sure the return might be crap in the long run, but if America comes out a winner in the end... it will be because of innovation, not because Obama gave Chrysler to the unions.

  • Report this Comment On June 30, 2009, at 11:40 AM, RaulChapin wrote:

    Sorry, i meant the return might be crap in the SHORT term... but will pay handsomely in the future.

  • Report this Comment On June 30, 2009, at 12:08 PM, mpendragon wrote:

    RaulChapin, research is essentially information and thus highly exportable. China has little to gain from respecting our intellectual property and that probably won't be too much of a problem for them anyway. Domestic companies can do R&D here and farm out the production work to China or somewhere else on the cheap without regard to labor or environmental regulations.

    Over a few decades this system would seem to weaken domestic buying power since we'd be losing middle class manufacturing jobs and over the short term this would encourage the purchase of cheaper Chinese goods. Up until recently we've made up a fair amount of the difference with debt but those days are coming to an end.

    Free trade is a race to the bottom for wages, working conditions, and pollution restrictions and countries like China are winning because their leadership doesn't mind treating their people and their land like garbage.

  • Report this Comment On June 30, 2009, at 7:17 PM, RaulChapin wrote:

    mpendragon, you are right, information is highly exportable. China does not care too much for patents. So companies that own the information and pay high bucks for it, have to decide if they want to risk it being stolen, or pay more for production in a country that has a strong patent protection environment.

    A middle of way compromise is production in countries like Costa Rica (where Intel produces many chips), Countries where labour laws exist, the US patents are respected and the quality is kept high. Sure this might take some jobs from America... but any American that has travelled to Costa Rica... would probably be willing to move there as well!!

Add your comment.

Compare Brokers

Fool Disclosure

DocumentId: 930623, ~/Articles/ArticleHandler.aspx, 2/15/2012 12:31:28 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 hours ago Sponsored by:
DOW 12,878.28 4.24 0.03%
S&P 500 1,350.50 -1.27 -0.09%
NASD 2,931.83 0.44 0.02%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

2/14/2012 4:00 PM
SO $44.54 Up +0.12 +0.27%
Southern Company CAPS Rating: *****
TGT $52.27 Down -0.09 -0.17%
Target CAPS Rating: ***
WMT $62.22 Up +0.43 +0.70%
Wal-Mart Stores CAPS Rating: ****
PM $81.65 Up +0.04 +0.05%
Philip Morris Inte… CAPS Rating: *****
DEO $94.69 Up +0.14 +0.15%
Diageo plc (ADR) CAPS Rating: *****
MO $29.27 Up +0.04 +0.14%
Altria Group, Inc. CAPS Rating: ****
PAYX $31.22 Down -0.09 -0.29%
Paychex, Inc. CAPS Rating: ****

Advertisement