Based on the aggregated intelligence of 135,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, diversified consumer products company Fortune Brands (NYSE: FO) has earned a respected four-star ranking.
With that in mind, let's take a closer look at Fortune's business and see what CAPS investors are saying about the stock right now.
Fortune facts
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Headquarters (founded)
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Deerfield, Ill. (1904)
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Market Cap
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$5.22 billion
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Industry
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Housewares and Specialties
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TTM Revenue
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$6.73 billion
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Management
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CEO Bruce Carbonari (since 2008)
CFO Craig Omtvedt (since 2000)
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Brands (segment)
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Jim Beam (premium spirits), Moen (home and hardware), Titleist (golf)
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Return on Equity (average, last three years)
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10.8%
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Dividend Yield
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2.1%
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Competitors
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Diageo (NYSE: DEO)
Nike (NYSE: NKE)
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CAPS Members Bullish on FO Also Bullish on
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Johnson & Johnson (NYSE: JNJ)
General Electric (NYSE: GE)
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CAPS Members Bearish on FO Also Bearish on
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Ford Motor (NYSE: F)
Citigroup (NYSE: C)
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Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.
Over on CAPS, fully 585 of the 629 members who have rated Fortune -- some 93% -- believe the stock will outperform the S&P 500 going forward. These bulls include dmpilot and LightningBub.
Just last month, dmpilot highlighted the company's rather eclectic blend of brands:
I find their product mix to be very fascinating. Controlling well known brands such as Jim Beam, Courvoisier, Sauza, Titleist, Footjoy, Master Lock, and Moen faucets. These brands are both credible and dominant in the marketplace and I don't see any weakness in any of the brands mentioned.
In a pitch from October, LightningBub also tapped Fortune as a diversified way to build long-term fortunes:
[Fortune] has excellent and proactive management group that recognizes quality and diversifies its portfolios as market trends change. Alcohol business solid. Short term business in golf (Foot Joy, Titleist), Moen faucets, Cabinetry business etc will be down due to economic softness. I especially like this stock in the mid 30's or below ... Long term (2-5 year) play.
What do you think about Fortune, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 135,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.
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